Bestseller lists? Forget them. We want to highlight the books that really matter, and we want your help. Here's how to play Book Club, Fast Company style:
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Purchase and read the FC Readers' Choice Award picked by you, our readers.
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Discuss the book with other readers in our online discussions or at a Fast Company Book Club Meetup event -- or start your own face-to-face discussion group.
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Vote for next month's book. We'll give you 3 choices that align with our mission: to help you work smarter and lead better. Browse the excerpts and vote for your favorite.
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 JUNE'S FC READERS' CHOICE AWARD
The Advertised Mind
by Erik du Plessis
Recall and persuasion are today's primary measures of ad effectiveness. Author Erik Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today's advertisers are reluctant to accept. To back this up, du Plessis has assiduously amassed the latest scientific research from the fields of neurology, psychology, and advertising, and presented it in an exhaustive, empirical package.
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VOTE FOR AUGUST'S BOOK OF THE MONTH
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The Master Strategist : Power, Purpose and Principle
by Ketan Patel
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2
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Garbage Land : On the Secret Trail of Trash
by Elizabeth Royte
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3
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Buzzmarketing : Get People to Talk About Your Stuff
by Mark Hughes
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