Bestseller lists? Forget them. We want to highlight the books that really matter, and we want your help. Here's how to play Book Club, Fast Company style:
- Purchase and read the FC Readers' Choice Award picked by you, our readers.
- Discuss the book with other readers in our online discussions or at a Fast Company Book Club Meetup event -- or start your own face-to-face discussion group.
- Vote for next month's book. We'll give you 5 choices that align with our mission: to help you work smarter and lead better. Browse the excerpts and vote for your favorite.
|
 DECEMBER'S FC READERS' CHOICE AWARD
Clued In : How to Keep Customers Coming Back Again and Again
by Lewis Carbone
Too few businesses use the experience of buying a product or service to engage every customer. Because businesses have so fundamentally ignored customers' needs, consumers have become increasingly disappointed, disgruntled, devalued, and disloyal. Carbone, the founder and CEO of the consultancy Experience Engineering Inc., writes with authority about those "clues" -- rational and emotional, human and environmental -- that lead to the cash register, whether the customer realizes it or not. |
VOTE FOR FEBRUARY'S BOOK OF THE MONTH
| 1 |
 |
Blink : The Power of Thinking Without Thinking
by Malcolm Gladwell |
|
 |
| 2 |
 |
Hardball: Are You Playing to Play or Playing to Win
by George Stalk and Rob Lachenauer |
|
|
| 3 |
 |
Nation of Rebels : Why Counterculture Became Consumer Culture
by Joseph Heath and Andrew Potter |
|
|
| 4 |
 |
Survival of the Savvy : High-Integrity Political Tactics for Career and Company Success
by Rick Brandon and Marty Seldman |
|
|
| 5 |
 |
Time Off for Good Behavior : How Hardworking Women Can Take a Break and Change Their Lives
by Mary Lou Quinlan |
|
|
