Bestseller lists? Forget them. We want to highlight the books that really matter, and we want your help. Here's how to play Book Club, Fast Company style:
- Purchase and read the FC Readers' Choice Award picked by you, our readers.
- Discuss the book with other readers in our online discussions or at a Fast Company Book Club Meetup event -- or start your own face-to-face discussion group.
- Vote for next month's book. We'll give you 5 choices that align with our mission: to help you work smarter and lead better. Browse the excerpts and vote for your favorite.
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 SEPTEMBER'S FC READERS' CHOICE AWARD
Why People Buy Things They Don't Need : Understanding and Predicting Consumer Behavior
by Pamela Danziger
We've lived through the age of cocooning (which perhaps peaked post 9/11). According to Pam Danziger, the author of this month's Readers' Choice award winner, we have now moved into a new era called "connecting," in which people's energy is migrating away from the nest and into the outside world. Few marketers are tapping into this new sensibility. In probably the best study of consumer purchasing trends since Paco Underhill's seminal Why We Buy, Danziger sends a meticulously researched wake-up call to product developers and marketers in virtually any industry. |
VOTE FOR NOVEMBER'S BOOK OF THE MONTH
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Bad Leadership: What It Is, How It Happens, Why It Matters
by Barbara Kellerman |
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The Fiefdom Syndrome : The Turf Battles That Undermine Careers and Companies - And How to Overcome Them
by Robert Herbold |
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The Highest Goal: The Secret That Sustains You in Every Moment
by Michael Ray and Jim Collins |
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Confronting Reality: Master The New Model For Success
by Larry Bossidy and Ram Charan |
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You Don't Have To Do It Alone: How To Involve Others To Get Things Done
by Richard H. Axelrod, Emily M. Axelrod, Julie Beedon, and Robert W. Jacobs |
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