JULY'S FC READERS' CHOICE AWARD

Bestseller lists? Forget them. We want to highlight the books that really matter, and we want your help. Here's how to play Book Club, Fast Company style:

Purchase and read the FC Readers' Choice Award picked by you, our readers.
Discuss the book with other readers in our online discussions or at a Fast Company Book Club Meetup event -- or start your own face-to-face discussion group.
Vote for next month's book. We'll give you 5 choices that align with our mission: to help you work smarter and lead better. Browse the excerpts and vote for your favorite.

JULY'S FC READERS' CHOICE AWARD

The 5 Paths to Persuasion: The Art of Selling Your Message
by Robert B. Miller and Gary A. Williams

Few presenters (either salespeople or managers) consider the importance of a client's mind-set -- and tailor their presentations specifically to them. Every decision maker falls into one of five distinct categories: charismatics, thinkers, skeptics, followers, or controllers. Decoding your prospect is the critical first step in getting to yes.

VOTE FOR SEPTEMBER'S BOOK OF THE MONTH

1
	Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures by Scott A. Shane	Read an excerpt Buy this book More Details ...
2
	Heads Up: How to Anticipate Business Surprises and Seize Opportunities First by Kenneth G. McGee	Read an Excerpt Buy this book More Details ...
3
	Learning to Love Africa : My Journey from Africa to Harvard Business School and Back by Monique Maddy	Read an Excerpt Buy this book More Details ...
4
	Organized for Success: Top Executives and Ceos Reveal the Organizing Principles That Helped Them Reach the Top by Stephanie Winston	Buy this book More Details ...
5
	Why People Buy Things They Don't Need : Understanding and Predicting Consumer Behavior by Pamela Danziger	Read an excerpt Buy this book More Details ...