FEBRUARY'S FC READERS' CHOICE AWARD

Bestseller lists? Forget them. We want to highlight the books that really matter, and we want your help. Here's how to play Book Club, Fast Company style:

Purchase and read the FC Readers' Choice Award picked by you, our readers.
Discuss the book with other readers in our online discussions or at a Fast Company Book Club Meetup event -- or start your own face-to-face discussion group.
Vote for next month's book. We'll give you 5 choices that align with our mission: to help you work smarter and lead better. Browse the excerpts and vote for your favorite.

FEBRUARY'S FC READERS' CHOICE AWARD

Bang! Getting Your Message Heard in A Noisy World
by Linda Kaplan Thaler and Robin Koval with Delia Marshall

Linda Kaplan Thaler and Robin Koval are the founders of one of the more innovative advertising agencies active today. Having developed the "Kodak moment" campaign, Herbal Essence's "totally organic experience," and the AFLAC insurance company duck -- as well as other buzzworthy projects -- the Kaplan Thaler Group has grown tenfold in five years on the strength of their hit ads. In their book, Bang! Getting Your Message Heard in a Noisy World, this month's Fast Company Readers' Choice, Kaplan Thaler and Koval draw on their successes and failures to show managers how to create a marketing campaign that goes bang.

VOTE FOR APRIL'S BOOK OF THE MONTH

1
	The Cheating Culture : Why More Americans Are Doing Wrong to Do Well by David Callahan	Read an excerpt Buy this book More Details ...
2
	Corporate MVPs : Managing Your Company's Most Valuable Performers by Margaret Butteriss, William Roiter	Read an excerpt Buy this book More Details ...
3
	The Man Who Tried to Buy the World: Jean-Marie Messier and Vivendi Universal by Jo Johnson, Martine Orange	Read an excerpt Buy this book More Details ...
4
	Tragic Indifference : One Man's Battle with the Auto Industry over the Dangers of SUVs by Adam Penenberg	Read an excerpt Buy this book More Details ...
5
	What Matters Most: How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening by Jeffrey Hollender, Stephen Fenichell	Read an excerpt Buy this book More Details ...