
Ever had one of those moments where all you wanted was a Diet Black Cherry Vanilla Coke, but all the fountain could offer you was regular old diet? Coca-Cola is doing away with that problem by introducing a new beverage dispenser. Heralded as the "fountain of the future" by Coke PR flaks, the "Freestyle"--which was first unveiled under the code name "Jet" back in April--offers more than 100 flavor options. There are traditional sodas, flavored waters, carbonated or noncarbonated beverages, energy drinks and so on. Even flavors not currently available in the United States.
This video is the first look at the Freestyle's touch screen interface, which is designed by Bsquare Corporation. Select a Coca-Cola product, such as Fanta, and the screen offers several flavor options. Choose the one you want (Grape, please!) and the machine mixes the drink right then--it can even mix flavors in ways that are not traditionally offered.
The machine is more technologically complex than you'd imagine. The "PurePour" technology was originally developed to measure extremely precise amounts of dialysis and cancer drugs. Beyond that, RFID scanners are used to match cartridges to dispensers, and the onboard computer confirms everything is in place. Existing soda fountains use five-gallon concentrate bags and lots of backroom labor. Now all that is required is a highly concentrated 46-ounce cartridge inside a self-contained machine.
Another perk is the business data the dispenser sends back to Coke's headquarters in Atlanta. The machines upload data about beverage consumption, peak times, and popular locations. Coke can also talk back to the machine, letting it know if a particular flavor needs to be discontinued or recalled and causing it to stop serving the drink immediately.
Freestyle machines are currently being tested in Georgia, California, and Utah. Coca-Cola has said it plans to place 60 test dispensers around the country by the end of the summer.
Related:
Can the PlantBottle Save the Bottled Water Industry?
Related Stories: | Topics:Innovation, Technology, Design, Coke Freestyle, coca-cola, Coke, Freestyle, dispenser, soda, cola, beverage dispenser, fountain machine, interface design, bsquare, Coca-Cola Classic, BSQUARE Corporation, United States, Coca-Cola Black Cherry Vanilla, Fanta |
Recent Comments | 12 Total
July 21, 2009 at 9:26am by Christopher Wold
Fantastic. A vending machine which will mix you up your own 'Suicide', which is what we called it when you mixed all the flavours from the fountain into a single drink. Digusting.
July 21, 2009 at 2:24pm by Charles Yarbrough
Cool idea for indoors but man that guy has creepy eyes lol
July 21, 2009 at 9:27pm by Justin Fyles
This is a good idea, but talk about waste. It's like those one cup dispensers.
The software is laggy too. Going to guess they have a small, low-power processor in there.
Still...I want one.
July 22, 2009 at 12:37am by Chris Hyacinthe
This could be huge down the road. This is pretty cool.
--
Chris Hyacinthe
http://www.twitter.com/chrishyacinthe
July 22, 2009 at 2:01am by Tony Friday
Great idea, but with so many choices I can see a long line of thirsty people waiting for someone to make up their mind on their selection.
July 23, 2009 at 2:40am by Christina Withee
I can't see the video. It says "private video. if you were sent this, accept friend request." Wha's up with that?
July 24, 2009 at 6:03pm by christine arena
Unfortunately I can't seem to get the video to work, says something about it being "private." But I genuinely love the innovation idea and am really craving a Diet Black Cherry Vanilla Coke!
--
Christine Arena
twitter id: @christinearena
http://www.high-purpose.com
August 7, 2009 at 8:35am by Penny Pursley
Check this out.
August 7, 2009 at 3:37pm by mark dee
For all the technology, it's amazing that they didn't give these machines personality? The ability to remember each individual User? The ability to converse via bluetooth/SMS, mobile/Twitter or other interface?
The technology is there, but, they were more interested in sending data back to Coke in Atlanta that starting a conversation with their audience.
This should have been far more groundbreaking than it's being given credit for. This could have involved creativity alongside the technology.
Maybe next time (or, the machine next to it will).
August 19, 2009 at 10:31am by Holli Maines
Did the suicide mix as a kid. I'll be interested to see what new SKUs hit shelves in the next one to two years.