There's always this question of what's more important, making something esthetically pleasing or making sure that all business goals are met.  I personally hate fighting with designers when it comes to business requirements and what they want to add to their portfolios.  As a business owner, you have to make sure that business always comes first.  If you're not giving what you're customers want, but the design is award winning... what's really the point?

Businesses have websites to do one thing only... to use it as another source of revenue generation whether it be through lead generation or actual cash.  What designers have to realize is that understand business is equally important as picking yellow over black when choosing a stylistic theme.

Want to chat about it?  Hit us up at yl.zoetic (gmail / yahoo / aim / live) or visit us at http://www.zoeticinteractive.com