Nathan & James Group announced that it would launch its distribution of the patented Ruyan E-Cigarette with a direct response television campaign to begin airing in test markets later this month.  The infomercial is designed in part to educate the public on the E-Cigarette and how it can be used in public venues that forbid the smoking of tobacco products.  The E-Cigarette does not burn or contain tobacco, but instead delivers pure nicotine via advanced atomization technology.  William M. Keever, President of Castle Venture Group, stated, “The E-Cigarette is one of the most exciting new products to come available in many years.  The E-Cigarette will revolutionize smoking in America, providing a much healthier alternative to traditional tobacco products.”  Nathan & James is the North American distributor of the Ruyan E-Cigarette.  Castle Venture Group is a venture capital firm located in Nashville, TN.