Brogan and Smith are obvious experts in the social media field, young as it may be. Trust Agents is the most anticipated book on the Internet of 2009, and it will push forward the entire conversation on how to step confidently into this sphere of influence and really call the shots.

While many people bemoan the "good old days" of the web earlier in this decade, or even back in the 1990's, there is still near infinite opportunities for any enterprising individual or company to really gain a foothold over their competition. Web 2.0 is really only a couple years old at this point and let's face it: most people still haven't figured out how to operate well on "Web 1.0". In Trust Agents, you will learn precise techniques to become as major a player as you can imagine in the online world. There is much money laying out on the table, just begging for someone to pick it up.

The book is currently #1 on Amazon's Marketing, Web Marketing, and Manager's Guides to Computing categories. It is rare to see a book conquering three categories at once. But this is, in my opinion, an essential business book for the library of anyone who is looking to get a major financial advantage from social media, Twitter, Facebook, and all the other myriad platforms out there. It will teach its readers how to become an Online Influencer. Make no mistake: business connections matter not only in the real world, but (maybe even more so) in the online world.

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Chris Brogan is the president of New Marketing Labs, which teaches companies to create a more beneficial online reputation through their use of social media outlets, online reputation management, that sort of thing.