How to Get Noticed in a Web 2.0 World

Wendy Marx — Mon, 26 Oct 2009 13:28:32 -0400

I have to chuckle about how many people today talk about making millions on the Internet as if money just falls off the screen. If that were the case, of course, smart companies like the New York Times and other publishers would have figured out a way to monetize the Web. And the people talking about making the fortunes would be lolling on the proverbial beach.

Public Relations: The Secret to Launching a Successful Product or Service

Wendy Marx — Sun, 11 Oct 2009 16:13:34 -0400

The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7.

In case you haven’t seen it, the video features a group of politically correct people talking about having a launch party for Windows 7 in a way that’s totally unbelievable and horribly acted. Apparently, it’s not a parody, but meant to be for real.

Public Relations: Your Secret Weapon: Customer Service

Wendy Marx — Mon, 14 Sep 2009 10:14:18 -0400

So many companies give lip service to customer service not realizing that it is as important to their branding and bottom line as advertising. Today I want to give a shout out to a company that doesn’t just talk the talk but embodies it. I’m talking Carnival Cruise Lines.

How to Go from Anonymity to Fame With Just One Tweet

Wendy Marx — Wed, 19 Aug 2009 19:44:27 -0400

How can a self-proclaimed geeky company with no knowledge of public relations go from virtual anonymity to media darling with just one tweet?

This is the story of how social media is changing how companies make news and how the new world of public relations is practiced

Forget Last Rites: The New Opportunity for Publishers in Online Advertising

Wendy Marx — Wed, 29 Jul 2009 11:17:38 -0400

Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom.

Indeed, one side of the news business is thriving. And, we’re not talking porn, sensationalism or dumbed-down content (caught you, heh?) We’re talking about the new world of online advertising.

Public Relations: The Latest False Dichotomy: PR vs. Advertising

Wendy Marx — Mon, 22 Jun 2009 12:36:03 -0400

Public Relations: Call off the Undertakers

Wendy Marx — Tue, 02 Jun 2009 12:12:31 -0400

There's an interesting discussion going on online about “Is the PR Business Extinct?”

The Newest Turks of Personal Branding

Wendy Marx — Tue, 21 Apr 2009 11:45:03 -0400

I've written before about the Young Turks of Personal Branding these amazing Millenials who seem to emerge from the cocoon fully formed and ready to rule the world.

Careers: Personal Branding: The New World of Online Advertising

Wendy Marx — Wed, 01 Apr 2009 18:02:34 -0400

Move over Simon Cowell. Make way for Nalts and P0YKPAC

Say what?

Careers: Personal Branding and Seth Godin's PR Salvo

Wendy Marx — Wed, 11 Mar 2009 09:06:41 -0400

If you’re in PR, as I am, there’s always a bit of soul-searching along with ire when your profession takes a hit. The latest case in point is a blog the other day by marketing expert and PR extraordinaire Seth Godin.

In his blog, Godin faulted most PR firms for doing publicity, not PR.