Public Relations: The Latest False Dichotomy: PR vs. Advertising

Wendy Marx — Mon, 22 Jun 2009 12:36:03 -0400

Public Relations: Call off the Undertakers

Wendy Marx — Tue, 02 Jun 2009 12:12:31 -0400

There's an interesting discussion going on online about “Is the PR Business Extinct?”

The Newest Turks of Personal Branding

Wendy Marx — Tue, 21 Apr 2009 11:45:03 -0400

I've written before about the Young Turks of Personal Branding these amazing Millenials who seem to emerge from the cocoon fully formed and ready to rule the world.

Careers: Personal Branding: The New World of Online Advertising

Wendy Marx — Wed, 01 Apr 2009 18:02:34 -0400

Move over Simon Cowell. Make way for Nalts and P0YKPAC

Say what?

Careers: Personal Branding and Seth Godin's PR Salvo

Wendy Marx — Wed, 11 Mar 2009 09:06:41 -0400

If you’re in PR, as I am, there’s always a bit of soul-searching along with ire when your profession takes a hit. The latest case in point is a blog the other day by marketing expert and PR extraordinaire Seth Godin.

In his blog, Godin faulted most PR firms for doing publicity, not PR.

Careers: Personal Branding Advice From Moses

Wendy Marx — Thu, 26 Feb 2009 08:27:02 -0500

Quick branding test: What do the cartoon character Bob the Builder, Moses and one of Santa’s elves have in common?

Careers: Personal Branding Monkeys

Wendy Marx — Tue, 17 Feb 2009 08:37:55 -0500

Why do some e-companies go out of their way to make it impossible for their customers to communicate with them?

It’s one of life’s little, annoying ironies. Here we are in our interactive-to-a fault age, and some companies that are Internet-based act as “Keep off the Grass” Idiots.

Careers: Personal Branding for the Gray Hairs

Wendy Marx — Mon, 09 Feb 2009 08:35:07 -0500

How do you reinvent yourself if you’re a middle-aged, non-techie working in yesterday’s business?

Just ask Flyn Penoyer who five months ago at age 58 reincarnated himself as a web marketing guru helping small businesses harness the power of the Internet. A successful sales consultant for over 20 years, Flyn had a long-time dream to be an Internet marketer but didn’t fully take the plunge till necessity and opportunity called.

Careers: Personal Branding from the Floor Up

Wendy Marx — Fri, 16 Jan 2009 07:37:55 -0500

How does a self-described “floor guy” become a social media expert?

Careers: Branding and The Future of Media From NBC's Digital Top Gun

Wendy Marx — Fri, 19 Dec 2008 08:05:47 -0500

I had the privilege this week to enter the media future – or at least a very smart person’s view of it – and learn that the future is all about personalization.