Now those are three words definitely do not go together. Think again. Occult means "knowledge of the paranormal" and Occultism is the study of occult or hidden wisdom. An occultist studies the truth that exists deep beneath the surface. A market researcher, on the other hand, does the same thing.

The term “occult” or “occultism” portrays a very negative connotation in our society today, while a market research job is definitely a white collar profession.

Famous occultist Aleister Crowley had a strong influence on rock legend Ozzy Ozbourne. In fact so much so that Ozzy wrote a song dedicated to Aleister Crowley, and aptly named it Mr. Crowley. Not that Ozzy is a role model, but he did do pretty darn well for himself and his family. In his heydays, Ozbourne experimented with a lot of questionable substances. But he had an epiphany later in his career and is now clean, sober and very, very rich.

Truth is always hidden in plain sight, and it is a market researcher's job to find it. It does not matter where you learn from, or what material you are using, as long as you are using it to gain astuteness. As a living being on top of the food chain, it is our duty to constantly challenge our brains to think and learn new material. It simply does not matter where the knowledge is coming from, as long as it is not used for malice to society or humankind in general.