Apologies for not writing for a while. I've been working on a build of Paul Isakson's original presentation "What's next in marketing and advertising". It was a presentation that I thought provoked some interesting questions. We've expanded on it to include ways of how we can achieve moving from advertising to marketing.

So Don Longfellow and I started working on a presentation that we could internalize here in LA. It's been very well received. 
Have a look at it and let me know what you think - http://uweg.typepad.com/uwe_gutschow/2008/06/whats-next-in-advertising---moving-from-advertising-to-marketing.html