Toyota of Lewisville Success Story

Click on the link below for the entire story as well as a video . . .

“Originally,
we wanted to go with ResponseLogix because we wanted more control over
the pricing that was going out to our customers, and we loved the
SmartFollow tool,” said Steve DeWitt, General Manager of one of the
largest Toyota dealerships in the Dallas area, Toyota of Lewisville.
DeWitt continued, “ResponseLogix has made us more effective because it
has allowed us to run our staff in the new car Internet department
leaner… and has made us more efficient as well because of the man-hours
that it saves in the time that it takes to compile a lead and be able
to send out quote ...”

Prior to ResponseLogix, Toyota of
Lewisville was selling between 40 to 60 cars out of their Internet
department. Now, they sell over 100 a month, and they have done so
consistently. In DeWitt’s words, “ResponseLogix has really helped us in
a very aggressive new car market new car market stay competitive. We
can react to the market…, or if we want to, we can be proactive. With
the back-end tool (the Extranet), it allows the management team to
drive a car that might not be turning that well, or change the pricing
if the availability goes down.”

In this competitive market,
it’s important that resources can be allocated to pre-owned inventory,
and ResponseLogix has allowed Steve the flexibility to move resources
to the pre-owned side of the business, without negatively impacting the
new car side.

DeWitt summed it up by saying, “We’ve grown our
Internet to over 100 sales per month, and we would not have been able
to do that without some of the tools that ResponseLogix brings to the
table.”

http://www.responselogix.com/successStories/success_stories.aspx?story=lewisville