One of the country’s most successful designers and purveyors of customer loyalty software and solutions has allied themselves with Tom Gray Solutions, forming a pioneering partnership that promises to rock the motorsport, powersport, and watersport industry with their combined potential for expanding dealer profitability.

Milwaukee-based More Than Rewards CEO Jason Brethorst claims that during his company’s five years of providing service to a growing group, including approximately 150 Harley-Davidson and powersport dealers, they have yet to lose a single customer.
 
The reason, Brethorst believes, is that dealers see an almost immediate return on their investment with the More Than Rewards platform of products. “We may be the only product on the market that allows dealers to actually see some true ROI right out of the gate,” said Brethorst.
 
He reports that wherever the More Than Rewards marketing products are implemented, 3 to 5% increases in gross revenue are seen – sometimes more.

More Than Rewards achieves this magic by providing customer loyalty and marketing solutions designed for the powersport, motorcycle, automotive and marine industries. Their six product offerings include:

1) The More Than Rewards Customer Loyalty Solution, which focuses on customer retention and repeat business using web-based technology;
 
2) The My Chapter Manager™ online software that brings Harley-Davidson Owner Group (HOG) chapters and other motorcycle clubs into the 21st century with efficient, user-friendly technology;
 
3) An e-Marketing application that allows automatic customer follow-up, newsletters, surveys, and other “keep in touch” methods to work effectively;
 
4) A Service Scheduler that enables smooth service scheduling and effective follow-up, to optimize workflow between service writers and technicians, and to provide instant status notification to customers.
 
5) Second Chance F&I Sales Automation—that sends automatic reminders for ancillary products and extended warranties and when expiration is imminent, it encourages participation.
 
6) The Customer Relationship Management tool, which increases bike sales through electronically tracking leads, scheduling follow-ups, providing marketing tools, and helping sales teams to more effectively manage their sales process.
 
Increasing customer retention by 5% can raise profits by 50%, according to Fredrich
Reichheld’s “The Loyalty Effect”; and the National Loyalty Marketing Survey also notes that “Customers who belong to loyalty programs visit twice as often and spend four times as much as a non-loyalty customer.”

Therefore, if the customer loyalty program is managed properly, points out Brandon Siegesmund, VP Communications, more than 70% of a dealer’s customers can appear with their loyalty cards each time there’s a sale in progress, prepared to buy.
 
“If 20% of your customers make up 80% of your business, as per retail’s rule of thumb, says Siegesmund, “More Than Rewards’ loyalty products incent that 20% to spend more money, while increasing the percentage of active buyers from 20% to 30%. That’s how our program makes money for the dealership.”
 
Tom Gray Solutions, a consultancy masterminded by award-winning trainer and consultant Tom Gray, launched its website in June 2009 with a state of the art web site (www.tomgraysolutions.com) that featured a comprehensive array of his own unique and original modular training and consulting programs.
 
Gray lost no time in welcoming the More Than Rewards team in a true meeting of minds and philosophies.
 
More Than Rewards customers will benefit from the new opportunity for professional training programs and on-site analyses of their operations by Gray’s experienced eye for enhanced profitability; Tom Gray Solutions’ customers will appreciate the exposure to a new realm of business-building marketing tools whose valuable potential Gray can present and explain as part of his own selectively tailored modules, while employing the software to improve the modules themselves.
 
Gray points out that it’s very difficult and trying for trainers in today’s market to track and keep up with the results. “If they spend a large sum of money and they don’t see an immediate gain or return, they’ll panic and cut back instead of moving forward. The More Than Rewards system will give me the capability to track my training customers and confirm that they are using the methods I’m teaching them.”
 
Another product in the More Than Rewards software line has proven to be “hugely successful,” says Brethorst:
 
Since each Harley-Davidson dealership hosts a HOG chapter where owners get together for rides and meetings and activities, My Chapter Manager™ has provided a welcome option in an area where Harley-Davidson offers no similar service. My Chapter Manager, a web-based tool, enables members to log in, track their membership and dues, and keep track of new members, while maintaining regular communication between dealers/officers and members through e-mails and newsletter preparation.
 
“It’s revolutionary,” says Siegesmund. “It uses new technology and tools to finally bring clubs and dealers together, bringing them into the information age. From a functionality standpoint, it’s like going from a typewriter to a word processor. For example, with the click of a button, PDF mailing labels of all their active members pop up on the screen, ready to be printed. Or, member activity can automatically be tracked with a portable scanner.
 
“This product truly taps into the existing Harley-Davidson loyalty base and expands it, getting customers more involved and active.”
 
Since success attracts attention, it’s not surprising that wherever the More Than Rewards system is implemented, competitors immediately start paying attention, and are eager to get on board, too.
 
Prior to their development of the More Than Rewards program, 10 years ago Brethorst’s company was an IT consulting firm known as Smart Innovations. Although their legal business name remains Smart Innovations, the name of their 5-year-old motorcycle loyalty marketing program has now all but eclipsed the company name—and More Than Rewards is likely to continue to gain recognition for years to come.
 
The beefed-up list of advantages Tom Gray Solutions now offers his motorsport, powersport and watersport dealership customers through the new partnership with More Than Rewards makes his service an even better value for those looking for results they can take to the bank.
 
For more information, visit www.morethanrewards.com, www.tomgraysolutions.com