Patagonia Founder Yvon Chouinard and Tom Brokaw Talk Green Marketing [video]

BY Tom FosterFri Jun 19, 2009 at 6:26 PM

Patagonia founder Yvon Chouinard stopped by the Fast Company HQ recently with his longtime friend and travel partner Tom Brokaw to talk about sustainable business. It's a subject he knows well, thanks to his years of innovation at Patagonia as well as his experience founding the organization One Percent for the Planet, an alliance of companies that pledge to donate 1% of revenues to environmental charities. When companies give back to save the planet, says Chouinard, it's essentially green marketing.

Topics:

Innovation, Leadership, Management, Ethonomics, Magazine, Fast Talk, yvon chouinard, tom brokaw, one percent for the planet, patagonia, sustainability, Yvon Chouinard, Wal-Mart Stores Inc., Business, Environmental Issues and Protection, Nature and the Environment

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Recent Comments | 2 Total

June 20, 2009 at 12:17am by Scott Kilmartin

Yvon Chouinard has a simple view of how business should operate. He doesn't get caught up in the clutter of how hard it might be to strive for these goals.
Impressive to leader who just gets it done.

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Scott Kilmartin
http://twitter.com/ScottKilmartin
http://haul.com.au/

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July 13, 2009 at 4:05pm by Robert Barnett

... said the old guy(s) who's made his money, provided for his family and whose future is certain ...

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