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Can Wal-Mart Be Sustainable? Ask Patagonia Founder Yvon Chouinard [video]

BY Tom FosterThu Jun 11, 2009 at 11:28 AM

Patagonia founder Yvon Chouinard stopped by the Fast Company HQ recently with his longtime friend and travel partner Tom Brokaw to talk about sustainable business. It's a subject he knows well, thanks to his years of innovation at Patagonia as well as his experience founding the organization One Percent for the Planet, an alliance of companies that pledge to donate 1% of revenues to environmental charities. Amid diversions about his adventures around the world, Chouinard talked about everything from how to make recyclable high-performance underwear to what he tells us is his unlikeliest ally: Wal-Mart.

Related Stories:
Does Wal-Mart's 2009 Sustainability Report Stand Up?
Patagonia Goes Green

Topics:

Innovation, Leadership, Management, Ethonomics, Fast Talk, yvon chouinard, tom brokaw, one percent for the planet, patagonia, sustainability, wal-mart, underwear, Yvon Chouinard, Wal-Mart Stores Inc., Tom Brokaw, Fast Company Magazine


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Recent Comments | 3 Total

June 12, 2009 at 2:09pm by Iggy Dalrymple

Time to sell WalMart

June 13, 2009 at 9:05am by Joe Harder

Wal-Mart may be doing better in terms of environmental effects, but see Jeff Pfeffer's recent critique of American businesses (focusing a lot on Wal-Mart) in how they treat their employees and the consequences on society of that. So there's still a lot of progress to be made, not just at Wal-Mart, but in most companies.

http://www.gsb.stanford.edu/news/research/pfeffer_toxic09.html?cmpid=alu...

- Joe Harder (not Willie Deadwyler...sorry Willie, not sure how I posted as you!)

August 23, 2009 at 9:59pm by nina nina

Wal Mart is a big and famous company. There are many examples and discussion of Wal mart in my college text
books. I know that doesn't guarantee anything. free advertising |part time jobs |latex mattress