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Foster's Blog by Tom Foster

June 19, 2009

05:26 pm | 0 recommendations | 2 comments

Patagonia Founder Yvon Chouinard and Tom Brokaw Talk Green Marketing [video]

« Can Wal-Mart Be Sustainable? Ask Pa...
The founder of Patagonia explains why businesses giving back to the planet is green marketing.

Patagonia founder Yvon Chouinard stopped by the Fast Company HQ recently with his longtime friend and travel partner Tom Brokaw to talk about sustainable business. It's a subject he knows well, thanks to his years of innovation at Patagonia as well as his experience founding the organization One Percent for the Planet, an alliance of companies that pledge to donate 1% of revenues to environmental charities. When companies give back to save the planet, says Chouinard, it's essentially green marketing.

Related Stories:
Can Wal-Mart Be Sustainable? Ask Patagonia Founder Yvon Chouinard [video]
Does Wal-Mart's 2009 Sustainability Report Stand Up?
Patagonia Goes Green

Topics:

Innovation, Leadership, Management, Ethonomics, Magazine, Fast Talk, yvon chouinard, tom brokaw, one percent for the planet, patagonia, sustainability, Yvon Chouinard, Wal-Mart Stores Inc., Business, Environmental Issues and Protection, Nature and the Environment

Tags: Innovation, Leadership, Management, Ethonomics

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June 11, 2009

10:28 am | 0 recommendations | 3 comments

Can Wal-Mart Be Sustainable? Ask Patagonia Founder Yvon Chouinard [video]

The founder of Patagonia explains why Wal-Mart is his biggest and unlikeliest ally.

Patagonia founder Yvon Chouinard stopped by the Fast Company HQ recently with his longtime friend and travel partner Tom Brokaw to talk about sustainable business. It's a subject he knows well, thanks to his years of innovation at Patagonia as well as his experience founding the organization One Percent for the Planet, an alliance of companies that pledge to donate 1% of revenues to environmental charities. Amid diversions about his adventures around the world, Chouinard talked about everything from how to make recyclable high-performance underwear to what he tells us is his unlikeliest ally: Wal-Mart.

Related Stories:
Does Wal-Mart's 2009 Sustainability Report Stand Up?
Patagonia Goes Green

Topics:

Innovation, Leadership, Management, Ethonomics, Fast Talk, yvon chouinard, tom brokaw, one percent for the planet, patagonia, sustainability, wal-mart, underwear, Yvon Chouinard, Wal-Mart Stores Inc., Tom Brokaw, Fast Company Magazine

Tags: Innovation, Leadership, Management, Ethonomics

Recommend This If you liked this, let others know:

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