I just read this in this month's issue of Meetings & Conventions magazine. I'm not kidding:

Why Brand? Branding carries great weight in the corporate world, where billions of dollars are spent on advertising campaigns in a hook-'em, reel-'em-in game that, if played smartly, results in the ultimate prize: customer loyalty.

Sorry, but I'm too busy slamming my head against my desk to post a repartee.