10:38 pm | 1 recommendation | Be the first to comment
Many companies worry too much about their website design - instead they should worry about their Search boxes. While I don't have stats to blurt out right away, but it would be a safe guess that an average company's website gets 50% traffic from a search engine like Yahoo, Google, or Ask or for that matter MSN (90% of that may be from Google alone). Now that should tell you at least one thing for sure about your visitor - he/she has trusted a search box before getting to your website. Can you be confident your website's search engine can handle such a habitual user of a search box? Various heat maps have shown people using the search engine for a website quite frequently. So instead of spending your next million on revamping the look and feel of the website, why not work on making a robust search engine that makes the user find exactly what he/she needs from the website. Make the user trust the search box, and you will get the engagement from the visitor you have so painfully craved for.
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11:25 pm | 1 recommendation | Be the first to comment
Have you ever found yourself fading in and out while someone is talking to you? And while you are doing that, you wonder what you are going to say next? It happens to most of us. We never tend to give a thought to what we want to achieve by communicating our ideas or thoughts. Sometimes we just feel the subliminal need to say things and not communicate. But isn't the idea of communicating to transfer information, thoughts and feelings to another person capable of understanding that very transfer. Yet, I am surprised by how we never think of that end goal -- Is what I am saying making sense to the other person?
When you find yourself talking to someone the next time, stop and ask yourself some questions mentally -- Would this person understand what I am saying if I said it differently? Will an example help him/her understand the context? Should I repeat what I just said? Should I stop and listen? Can I pause, breathe, and simplify what I am saying?
Bottom line, keep the goal of communication in mind - its not whether you understand what you are saying, its whether the other person does or not.
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