Kontera - In-Text Advertising

Kontera is a leading provider of In-Text Advertising and Information Services based on patent- pending text and content analysis technology that maximizes relevancy and yield for online users, publishers, and advertisers.

The company’s flagship product, ContentLink™, finds contextually relevant keywords on a publisher’s web page in real-time and automatically matches them to relevant ads and information. Thousands of online publishers worldwide are currently using Kontera’s service for additive revenue from their content while providing relevant ads and information to their users.

Leading international advertisers in a broad range of product categories are achieving improved ROI with ContentLink™ over other advertising vehicles because of the relevancy of the ad to the user’s online experience and immediate frame of mind.

Kontera’s competitive advantage lies in seven years of experience in the In-Text market and its patent pending proprietary textual and content analysis technology. The company has developed and utilizes several proprietary semantic, statistical, linguistic, and yield maximization algorithms to analyze words and parts-of-speech to extract and rank relevant topics and keywords, which are then matched to relevant ads.

Kontera was founded in 2003 by co-founders Yoav Shaham, Assaf Henkin, and Henit Vitos with the vision of providing relevant information to users at the point of context. Kontera is a privately held company backed by Leading VC's with offices in San Francisco, California and Herzeliya, Israel.