Personal Branding - Still Relevant?

In a prior blog entry, Halley Suitt asks - "Is the Brand Called You still relevant?"

If you are a SlowCompany kinda guy, someone looking to be stepped on and stepped over. If you prefer to be the crowd, not above it, well then the answer is quite easy.

However, for many of us, we want to be Fast, we want to be heard. We want people to stop and ask, tell me more about what you do! For this group of people, "The Brand Called You" is highly relevant, and as Tom Peter's stated in a more recent article, it's a mandate.

I won't belabor the point to the converted except to say, how many times have you heard someone introduce themselves and you felt compelled to ask - tell me more! Branding, when used effectively, can make you stand out in the crowd, get noticed and get the job or the contract. It works! And it is so very cool!