Everyone at your company is a sales representative. It's true or should be. Why leave it to the biz dev folks to bring home the sales leads?

The company I work at experienced fantastic growth and a "we can't lose" adrenaline. Our wagons, the sales projections were heading in the right direction. We knew there would be challenges, but we were having too much fun and winning. No rugged mountains in sight.

Then we lost an anchor client, and the world changed - for the better!

It was the stark realizations that we needed more clients, different clients so that we did not depend on any one client for our survival. And who best to find those new clients, but the associates of the company!

Make everyone an evangelist for your company's product & services. The secretary, the account manager, the programmer, the accountant - all should be well versed in the mission of the company, the brand. Share with your associates an elevator pitch that they can keep at the ready. Everyone meets with people everyday; at the mall, the gym, at a social event and so on.

At my company we split up into teams and had a contest to see who could bring in the most solid leads. And it worked; a few sales were begot from this event. BUT more importantly, everyone focused on being a company evangelist.

Today, we have dozens of new clients and our wagons are now rolling back on track in the right direction. Give it a try at your company!