Secrets of Social Media in 15 Minutes a Day

Yesterday, I was privileged to co-host a teaching call with the amazing George Kao, a social media trainer who specializes in highy productive techniques for using social media in socially conscious businesses.

George gave me permission to share his very informative handout: his slides are at http://georgekao.com/socialslides

I also want to share a few of the takeaways

• Find the actions that provide the greatest benefit for the least work (he lists many of these in the slides)
• Balance the human and the professional/expert
• Find easy ways to show you care, like spending one second to click and say you like a comment on Facebook
• Multiple approaches increase likelihood of connecting
• Twitter is not only indexed by Twitter, but searchable on Google--BIG reach! Easy way to spread ideas
• Make your last comment of the day (or in a batch of posts) count--it has more staying power because it will be at the top of your page all night

This was the fourth call with George I've been on since June. I always learn so much! In fact, it was the incredible value of his content that made me reach out to him, form a friendship (we and our wives had dinner when I was in San Francisco this summer) and partner with him to deliver this call to my network.

I'm going to be participating in his 12-session coaching program on social media, and also his program on running webinars for fun and profit, and eagerly looking forward to it. I have *never* encountered a better social media trainer, and I'm an avid consumer of coaching calls.

You may want to as well. There's a signup link at the end of the slides. Each course is usually $720, but I've arranged a discount--you can learn form this "Jedi Master of Social Media" (my term--he's much too modest) for $480. Mention my name. If you order both of George's programs (normally $1440) with the one-pay option, it's $920. Mention my name (Shel Horowitz), and George will paypal you a $200 rebate on this double package.

Full disclosure: yes, I make a commission on this. But more importantly, you get a tremendous education in social media that can knock months or years off your learning curve, set you on the path to profitability, and save you hours per week.