I was doing some work around the house over the weekend when my neighbor came over to tell me he recently co-founded a diversified business in the services industry. After we talked for a few minutes about his new business, I asked him for a card. About an hour later he came back, card in hand. Multi-job Company: specializing in lawn maintenance, pet sitting, auto detailing, and beverages/snacks. Oh, I forgot to tell you the first draft of his card was in pencil, and my neighbor is 9. I was amazed. I don’t remember what I was doing at his age, but I know I wasn’t launching a business. And here he is, with a budding business complete with his very own cards. Someone call Donny Deutsch, because this guy is going to have “The Big Idea.” Since our first encounter, I’ve had daily conversations with him and I leave every conversation more impressed than I was the day before. And that led me to think about what makes this kid rock.
He has “it.” Simple enough. Defining what “it” is can be trickier. In this case, for those of you looking to attract quality job candidates, I’ve boiled it down into the following buckets:
• Commanding stage presence. When he speaks to you, there’s something about his energy that commands your attention. He’s got a cool confidence; a swagger that doesn’t come across as cocky. To be a future leader of a company, one has to be able to gain willing followers. Look for stage presence.
• Artistic vision. The other day, I asked him if he was going to sell chips with the lemonade and he said “Of course. The more chips people eat, the more they’ll want to buy lemonade.” Most adults wouldn’t think about that and here he is waxing philosophical about the physiology and psychology of consumer behavior. But he didn’t stop there. I told him I was going to cut down some trees in my front yard and he suggested I chop them up and sell the wood. Always looking for a new business opportunity. Don’t overlook the capacity for vision and innovation.
• Style. Meatloaf, Janis Joplin, and Van Halen. All rock stars. All completely different with a unique style. That’s part of what helped them stand out. They looked the part. My neighbor looks the part. Nicely dressed. If someone shows up to a job interview in a short-sleeve dress shirt and Looney Tunes tie, that person is probably not a rock star.
• Drive. I gave him a few suggestions on his business card design. 15 minutes later he was back at my doorstep with a revised card. He could have ignored my suggestions or come back a few days later, but he didn’t. Those who have “it” don’t wait until the last minute to get things done. They strive for continuous improvement and they keep you in the loop on their progress.
• Self-promotion. Every great band needs a little promotion. Something that will let people know who they are without coming across as “in your face” or too salesy. My neighbor doesn’t have an agent (yet) but he’s always looking for opportunities to promote his business. Look for candidates who can articulate their contributions to previous employers.
A band isn’t a band if all you have is lead singers. When I refer to rock stars, I’m talking about each member of the band: lead singer, bass player, guitar player, drummer, etc. All have different roles, all have different skills. And when they are the right players, they make awesome music. My neighbor is a budding rock star. If you want him to join your company, you better get in line now.
Shawn Graham is an Associate Director with the MBA Career Management Center at UNC's Kenan-Flagler Business School and author of Courting Your Career: Match Yourself with the Perfect Job (courtingyourcareer.wordpress.com).
Related Stories: | Topics:Careers, Entertainment, Music, Pop and Rock Music, Donny Deutsch, Multi-job Company |
Recent Comments | 2 Total
May 25, 2007 at 9:42am by Dan Schawbel
His personal brand is very unique and his thought process will make him successful. If everyone looked at the world the same, there would be no new ideas or businesses.
Style, drive and promotion are critical to the development of a personal brand, where the promotion is where you can articulate your value proposition to your audience.
June 21, 2007 at 6:29pm by Glenn Mandelkern
It's interesting that you cite Donny Deutsch who is currently an icon in the advertising and media industry. When he first started, however, he was one of the worst account executives at Ogilvy & Mather. (This is described in the book _Overachievement_, in the same chapter where the up's and down's of Steve Jobs are also covered. Presently, CEO Steve Jobs seems like the unstoppable Messiah of the entertainment industry during his second coming. Yet that's the CEO Steve Jobs who was also booted out for failing to deliver in the 80's.)
Some job candidates are late bloomers. After trying their hand at one field, they see it's no longer for them and have the guts to try something else. However, not many employers want to take a risk on hiring those with potential, though that's one ingredient Jim Citrin says is an element of exceptional careers. (He notes the selection of Lou Gerstner for IBM who before then was at RJR Nabisco.)
Moreover, experience is overrated, and overvaluing it is why some who do have potential to do other things jail themselves to one field and only one field. Making this worse is the notion that the only way you can show employers that you can be a success is that you were a success elsewhere.
If our world were static and never changed, yes, it makes sense to articulate past successes. However, successful people can and do fail. And fired people can perform, as did Lee Iacocca. What really needs to be articulated is how you as a candidate can contribute to the employer's current needs. If you can show that you are ready, able and willing to deliver "Right Here, Right Now" (Van Halen song) previous successes are irrelevant.