I think this is an incredibly clever move by Starbucks. Given the current state of the economy, many loyal Starbucks customers have sacrificed their $5 latte in an effort to cut back on expenses. Even Starbucks has faced economic difficulties and plans to close a number of their existing locations while reducing the number of new store openings.

By capitalizing on the buzz and excitement surrounding the election and handing out free coffee, Starbucks is reconnecting with their customers and making sure they are not forgotten on what looks to be one of the most significant days in our history. For a company who has seen their stock price tumble, I commend Starbucks for continuing to focus on the bigger issue (encouraging people to vote). It’s branding efforts like this; combined with their other socially responsible initiatives (e.g., Ethos Water, Earth Watch Institute, and Mercy Corps) that will ensure once the economic crisis subsides, those customers who gave up their $5 latte will come running back. I just hope Starbucks can continue to operate in a socially responsible manner and weather the economic crisis.

This was an excellent move by Starbuck; it’s smart for business and it helps people have a tiny bit more incentive to get out and vote. Its good to see that corporation like Starbucks are putting community involvement ahead of money. Many citizens take freedom for granted, and it is sad how many of us don’t vote. Small motivational acts like this to promote good citizenship is a very socially responsible move by Starbucks! Way to go Starbucks!