The sheer number of e-commerce websites that exist today is enough to overwhelm any consumer and make the Internet marketing challenge for business owners seem insurmountable. Bob Regnarus, also known as "The Leads King," has made a successful business out of helping business owners drive more traffic to their websites and inspire visitors to buy once they get there.
Bob was selected to offer his web marketing expertise in "Start Your Own Information Marketing Business," a new book from the Information Marketing Association. This new book is an essential how-to guide for anyone interested in starting an information marketing business, and features insight from 12 of the biggest names in the industry. In it, Bob shares his secrets for maximizing online sales through search engine optimization and more.
Here is the Leads King's 3 Basic Phases to Getting More Website Traffic and Sales Now
1. Understand What You Really Need from Your Website
Determining what your website can and cannot do is the first phase. Setting the right expectations for a site can help businesses invest their time and effort into marketing to target customers. The point is to avoid wasting time on people who will never become customers.
Remember your website should be a lead generation tool. So, you want to focus on targeted leads that are a perfect match for the products and services you provide. Make sure you build an opt-in option on your website's landing page. This is where you make an offer in order to collect contact information from visitors. You might offer free, valuable information such as access to a newsletter or a complimentary lesson or session. This is important to your strategy for making building your list and starting a customer relationship that leads to more sales.
2. Build an Attractive Site With Your Objective in Mind
The second phase of a web traffic campaign is to build or alter a website so it fits the new strategy for generating sales leads and attracting target customers. An attractive website is easy to understand, and is interesting and engaging. It does not mean you should spend money on expensive graphic design or Flash animation – in fact Bob strongly advises you not to waste your money on elements that will not directly help you increase your website sales conversions. Instead, focus on communicating to visitors what your business offers and why they should be interested.
3. Drive Additional Traffic Through Advertising, SEO and Promotion
The third phase of the campaign is to make it easy for potential customers to find your website through search-engine optimization (SEO), article marketing, pay-per-click advertising and other advanced promotional tools.
Investing in online advertising is crucial to promoting your website, but there are also many low-cost strategies. Effective SEO tactics include creating external links, regular website updates and keyword saturation. Other little known channels for driving website traffic include promoting sites through blogs, articles and press releases. According to Bob you don't have to be a technological wizard or a marketing genius to improve your search engine ranking and generate traffic to your website.
Follow Bob's step-by-step directions and you will get more website traffic and sales. To learn more about SEO opportunities and discover how to create effective advertising campaigns with search engines look for more advice from Bob in Start Your Own Information Marketing Business. This information marketing how-to guide is available in bookstores now.
Robert Skrob, President of the Information Marketing Association teaches new entrepreneurs and small business owners how to build 6 and 7 figure income information marketing businesses simply by modeling top experts like Bob Regnarus. Now you can get his FREE Video revealing how 5 info-marketers easily created and marketed fast-selling products & how you can too. Get free access now at http://www.infomarketingstartup.com
Direct response marketing expert Diane Conklin likes to remind business owners of the difference between sales and marketing using this analogy:
It's always easier to sell if you offer the fish instead of the fishing pole.
Marketing is the ability to create an opportunity and a desire within a prospect to buy your products or services. The big picture is, nobody wants to put forth the effort to catch the fish.
That is what makes information marketing the big business that it is today. The industry is fuelled by the lack of time available to people and a growing desire for work-life balance. As an information marketer, you can meet this great demand by gathering information and selling it in convenient forms to people who don't have the time to do things themselves.
3 Reasons Why Diane Conklin Loves The Information Marketing Business
1. No other business provides the revenue, flexibility and lifestyle that information marketing provides. Much of the work is home-based, part-time and requires very little start-up costs.
2. Because there is such a demand for information products, anyone can use their own expertise to create a million dollar business within 12 months or less. Information marketing is an emerging and ever-growing field made up of knowledgeable and marketing savvy entrepreneurs who package their expertise into convenient forms such as DVDs, books, e-books, CDs, magazines, websites, teleseminars, webinars, coaching programs, seminars and conferences.
3. There is a market for creating an information marketing business for just about every topic you can think of.
Using information marketing, Diane offers her proven business building secrets including marketing systems that help you effectively market your new business. She teaches all there is to know about using direct response marketing methods which concentrate on getting clients and making sales. And, she helps you measure results so you know which methods are getting you the most return on your marketing dollars.
One of her secrets includes this...
Warning for Information Marketers: Avoid the Common Mistake of Limiting Your Marketing Program to One Marketing Method.
Don't mistakenly assume that everyone is on the internet. By using a multi-step, multimedia approach you will maximize your profits and ensure stability. Diane recommends using at least three or four sources that deliver great results.
The key is to avoid becoming dependent on any one media type. That way if one of them slows down or dries up completely you will still have new clients, money and sources flowing into your company.
Lastly don't forget -- from newspaper to internet, no matter what the media type you choose, you should always use direct response marketing. It delivers the best results and makes the most money.
How to Get Started in Marketing Your Information Marketing Business Now
Diane is just one of 12 experts in the field of info-marketing who offer real world advice in the new book Start Your Own Information Marketing Business, an easy-to-follow manual that offers steps to building a successful info-business from the ground up. The group's compilation of tips gives you the tools you need to duplicate their success.
To learn more about direct response marketing and how to make it work for your business look for Start Your Own Information Marketing Business in bookstores now. You can also go to www.InfoMarketingStartUp.com for a free video, book chapter, subscription to the Information Marketing Association's "Info-Marketing Success Strategies" email newsletter and copy of the Millionaire Blueprints magazine.
Robert Skrob, President of the Information Marketing Association teaches entrepreneurs how to build 6 and 7 figure income information marketing businesses simply by creating products once and getting paid many times over. Now you can get his FREE Video revealing how 5 info-marketers easily created fast-selling products & how you can too. Get free access now at http://www.infomarketingstartup.com
The field of information marketing has opened doors to limitless opportunities for lucrative online, home-based businesses even as the global economy takes a nosedive. Now, more than ever mindful entrepreneurs are finding ways to package their expertise of information into convenient forms such as DVDs, books, e-books, CDs, magazines, Web sites, teleseminars, webinars, coaching programs, seminars and conferences.
Best of all getting started in self-publishing and information marketing couldn't be any easier. Here's why.
1. The information marketing business does not require fancy offices, furniture or multiple computers. 2. It doesn't require special licenses (in most cases). 3. And, it doesn't require special education or degrees. 4. Success comes for beginners and seasoned experts alike from all age groups, and with minimal start-up costs.
Just ask Jordan McAuley, author of Contact Any Celebrity, and one of the 12 info-marketing experts recently selected by the Information Marketing Association (IMA) as contributors to a new book that helps newcomers in the industry successfully negotiate the nuts and bolts for starting an info-business. Start Your Own Information Marketing Business is an easy-to-follow manual that gives the steps to building a successful info-business from the ground up. In this new information marketing how-to guide, Jordan shares the secrets to his success, which he says started with a self-published book.
Why Information Marketer Jordan McAuley Loves Self-Publishing
1. The credibility that is attached to authorship is astounding. Jordan's book established him as an expert in his field, which in turn, made him a reputable source for journalists. He has since received generous exposure through national media outlets like USA Today, CNN and Entrepreneur Magazine.
2. Getting published is easy. Gone are the days when authors have to jump through hoops to publish books with major publishing houses. Today, authoring books that are accessible to consumers via major booksellers like Amazon and Barnes & Noble is easier than ever. No wonder successful info-marketers routinely go from zero to $10,000 to $100,000 a month (and more) in just a matter of a few months.
3. It gave Jordan the stepping stone that he needed to create a 7-figure home based business.
How Jordan Built a7-Figure Income Business Starting with His Self-Published Book, "Contact Any Celebrity"
Jordan self-published his book and sold it for $55.00. Jordan's book provides contact information for celebrities. It's useful for authors who want positive quotes from celebrities to put on their book covers, fans seeking autographs and charities seeking celebrity endorsements.
But he didn't stop there. The truth is self-publishing a book opens the door to hundreds of other business opportunities. Jordan created a membership Web site with data that wouldn't fit into the finished book. Jordan includes publicist information, additional phone numbers and charities the celebrity already supports. He charges a monthly membership fee and promotes this option throughout his book.
The key is to diversify your info-marketing business by creating additional products associated with your info-product. For Jordan, the revenue from his membership site is many times higher than anything he has received from his book alone.
Instead of selling his book and getting paid once, Jordan receives recurring revenue from individuals who want constant access to more extensive and constantly updated information. Like Jordan, many info-marketers are learning how to turn their self-published books and other info-products into money-generating tools that drive million-dollar home businesses.
To get started in self publishing, get the Information Marketing Association’s new book, "Start Your Own Information Marketing Business" where Jordan reveals step-by-step information as well as publishing and writing resources. This book is now available in bookstores.
Robert Skrob, President of the Information Marketing Association teaches entrepreneurs how to build 6 and 7 figure income information marketing businesses simply by creating products once and getting paid many times over. Now you can get his FREE Video revealing how 5 info-marketers easily created fast-selling products & how you can too. Get free access now at http://www.infomarketingstartup.com
The information marketing industry is fueled by the ever-increasing pressure and limitation of time. Consumers want information, methods and strategies provided in a quick and convenient form. Information marketers do that, and they make loads of money because the demand is there.
The key is to find a responsive market and then package information that customers want in convenient forms such as DVDs, books, e-books, CDs, magazines, Web sites, teleseminars, webinars and of course coaching programs, seminars and conferences.
Coaching programs have quickly become lucrative businesses for the new generation of information marketers. Here's why:
Starting a coaching business is so easy as much of the work is home-based, part-time and requires very little start-up costs. The earning potential is limitless and many information marketers net seven-figure incomes. Entrepreneurs who can offer their expertise in any given topic are destined for success. According to mortgage industry coach Scott Tucker, anyone can build a million dollar coaching program from scratch in as little as 12 months.
Scott Tucker's Step-by-Step Advice for Aspiring Coaches Who Want to Build Million-Dollar Coaching Programs from Ground Up
1. Choose a Niche
When Scott first launched his coaching business he knew he needed to choose a niche that he knew well. As a successful mortgage loan officer and broker, Scott was confident he could help others in his field. He says serving a small niche offers more lucrative opportunities than trying to serve everyone because it is easier to market to a targeted audience.
2. Identify Potential Buyers
Although it seems practical to create a program or service first, Scott believes before anyone launches their new information marketing business or coaching program they should first think about who their customers are.
3. Create a customized program
Once you've identified potential buyers first, then you want to create a tailored program that would be of great interest to your targeted audience. Think about your audience's needs and problems and then create a problem that matches their exact needs and solves their specific problems.
4. Market your business
By offering marketing strategies aimed at boosting sales, Scott signed up 163 coaching members at $1,497 a month, creating a $2 million-a-year-income in the first 18 months.
Scott's marketing strategy was to bundle his services at a lower cost than if they were purchased separately, and emphasize the potential savings. His program includes biannual seminars where mortgage brokers from around the country can hear his marketing techniques. Coaching members receive a license to use direct-marketing materials and other collateral templates. He also hosts a monthly group coaching call session, and two-day coaching personal meetings three times a year.
A coaching business can also bundle services such as online member forums or access to coaching materials such as CDs or videos.
Because of the nature of information marketing businesses, coaches are able to earn recurring income by offering their services to members over a course of many months. The truth is it's easy to convince members to stick with a program that puts extra money in their pockets each month. Many of Scott's satisfied members went from earning nothing to earning over half a million a year in fees.
To learn how, look for more advice from Scott in my new book, "Start Your Own Information Marketing Business" available in bookstores now.
Robert Skrob, President of the Information Marketing Association teaches burned-out business owners and consultants how to build 6 and 7 figure income information marketing businesses simply by creating products once and getting paid many times over. Now you can get his FREE Video revealing how 5 info-marketers easily created fast-selling products & how you can too. Get free access now at http://www.infomarketingstartup.com
