We all know that hardly anyone can survive the workday
without their morning coffee. For me and most of the people at the office,
nine-thirty rolls around and it’s like clockwork that we get up and make our daily
trip to Starbucks.
I was
picking up a hazelnut cappuccino, not my normal order, but about once a week I
decide to go all out and also added a cheese croissant on top of that. Anyways,
I realized that I spend approximately $1,500.00 a year on coffee. That’s with
only one cappuccino or latte a morning, if I add a cheese croissant one morning
a week I end up spending an extra $200.00 a year. Now, some other people in the
office are more dependent on the caffeine to get them going and end up having
about three orders a day at Starbucks which winds up in them spending approximately
$4,350.00 a year on coffee orders from Starbucks-cheese croissants not
included.
There is
also another point, and that is the calories that add up in these drinks. Weigh
your options and keep in mind that a grande cappuccino with non-fat milk is
only going to cost you 93 calories, compared to a grande latte with non-fat
milk that is about 168 calories. Every pump of flavored syrup is 20 calories.
So, by this point you may be thinking you will just go with an iced Tazo
chai-think again. A grande iced Tazo chai with non-fat milk is going to be about
213 calories.
So, it’s
not all bad, by cutting down to one order from Starbucks a day and being smart
with your options, you can consume less than 100 calories and you can save.
The morale
of this short story, and the real point of this all is: cut down on the caffeine,
not only because it can be hazardous to your health, but also to your wallet.
Press Release – May 8th,
09 – Clearwater, FL – Let’s face it. We are now engrossed
in a world of Social Media. Sites like Facebook, Myspace and Twitter are
becoming part of everyday life as a way to keep in touch with family and
friends and up to date with what’s going on. There is something quite addicting
to writing status updates several times a day to let people know what you’re
doing. Sure, the character limits found on these sites may in fact limit
someone in fully expressing themselves but sure enough you find a way to get
the message across (and that’s where computer lingo comes into play, finding a
way to abbreviate any and every word possible). Richter10.2 Media Group has
been operating for just over a year now as a tremendously successful PR Firm,
with a twist – PR through Social Media. We call it WebPR.
What is WebPR? WebPR is a term coined by Robert Cornish,
Founder and CEO of Richter10.2 Media Group. The term simply means, “The actions of using online media, to target
and communicate with a specific public audience to build relations that result
in reach and interest.”
The company started
with Founder and CEO Robert Cornish and singer/songwriter Wil Seabrook. Robert
started forming the idea of Richter10.2 about eight months prior to the opening.
With Robert’s background as a successful business man and Wil’s artistic drive,
the two make a team that couldn’t help but work rapidly and successfully, at
growing the first WebPR Firm in the nation.
“Richter10.2
is a full service PR firm specialized online. We build strategic online PR
campaigns to control our clients' online image, attention and promotional
actions. We focus on gaining the maximum amount of attention for each client
while utilizing every tool available to make their company known and to reach
out to millions of prospective clients for them.” Says Robert, CEO.
As the managing director in charge of delivery and customer
service, Wil brings the same level of passion and idealism to his work as he
does to his music. "Helping
businesses and entrepreneurs control the story that is told about them online
is a genuine pleasure for me", says Wil. So, after the two shook
hands, they were in a building and had the company up and running in less then
72 hours.
I’m sure you can observe that technology has made a deep
impingement on our generation. Accounts like Facebook, Twitter and Myspace are
becoming more and more of a second nature. Users are even switching over and
using these Social Media sites in replace of their email accounts. It is the
way of keeping up to date with friends and family, complete with pictures and
status updates.
There are signs of conversions from mainstream/print media
over to social media. Magazines are ceasing to print articles and now are going
to be running issues solely online. In less then six months Maxim is expected
to cease all print publication. Blender, a music and entertainment magazine,
whose ad pages fell 31 percent in 2008, is ceasing publication after its April
issue. They will continue their print on www.blender.com.
The percentage of Americans using the internet is growing
every year at an incredible rate, with figures of over 70% of Americans online.
There is indication that Twitter grew 1,382% year-over-year in February,
registering a total of just more than 7 million unique visitors in the US for
the month. Well, why wouldn’t someone want to promote themselves and/or their
business to outflow and interest loads of clients using good PR on the web? People
don’t know how to go about it. That’s where we come in. We are professionals at
creating PR campaigns that will grab your target publics’ attention. The key to
having good PR, means having good PR on the web.
What are public relations? Those are relations with the
target public. We are trying to communicate with people, and not just any
people, the people that are a specific target public. If you have a rock
concert, you are going to have a designated crowd going to that concert. So we
ask ourselves these questions. Who are the public? Where do we find them? And
how do we interest them? This applies to every single company across the board,
that’s why we can sell to anyone.
Richter10.2 Media Group has serviced over 130 clients in
setting up campaigns on the web with Social Media Press Kits and Social Media
Press Rooms. To find out more about Social Media Press Kits and Social Media
Press Rooms and how you can get one go to www.richter10point2.com.
What is Social Media? Wikipedia defines it. “At its most
basic sense, social media is a shift in how people discover, read and share
news, information and content.”
With the success of Barack Obama’s campaign through the use
of social media web tools to gain fundraising and support, the White House has
officially launched pages on Facebook, Myspace and Twitter. This transition
keeps web savvy citizens up to date on the latest news and information. You can
probably imagine that Obama himself is too busy lately to keep up with his old
Twitter account, so this new account is the perfect way for others in the White
House to “tweet” on his behalf and keep people informed about what’s going on.
In their ways of “old habits and stale thinking”, as stated
by Obama, they are fundamentally changing the way that they do business in the White
House. I believe the plan is to build a new foundation for the 21st
century and the way to go about it is by reforming the government so it is more
efficient and more creative-through social media.
In a recent blog post titled WhiteHouse 2.0, the White House says,
“In addition to
WhiteHouse.gov, you can now find us in a number of other spots on the Web:
Facebook .com/WhiteHouse, Myspace.com/WhiteHouse and Twitter.com/WhiteHouse.”
As you can see, technology has profoundly impacted how and
where we gain information. These sites like Myspace, and Facebook have become
the ways of communication to one another. If you look, you can see the
demographics continue to shift. Now more than half of the Myspace visitors are
age 35 or older. New users pour onto these sites every day, not only to keep up
the communication with their friends but also to get insight on what’s
happening around the world.
It seems the White
House has noticed that WhiteHouse.gov is an important part of the
Administrators effort to reach the public quickly and effectively-but it isn’t
the only way.
I was reading this article…http://mashable.com/2009/05/09/twitter-facebook-job/
And, honestly, I’m not really surprised. A county in Oregon wants to pay someone $60k-$70k a year for a job that requires using facebook and twitter. Seems a bit outrageous, but take a look.
Nowadays there are so many social media butterflies around that Facebook, Myspace and Twitter have become a huge part of promotion. It is the most efficient way of reaching more target public in less time.
The most expensive method of advertising in America today is through television commercials, averaging about $400,000.00. Now, promotion of your business through television is obviously going to reach many people around the nation who happen to be watching TV at the moment of your commercial, so I'm not necessarily against it. But promotion of your business through the Social Media tools available to all of your target public on the web, internationally, is guaranteed to get a lot of people in the know about who you are and what you do.
Linkedin is the most popular tool right now for business and networking, with Facebook up and coming right behind. It has been predicted that 2009 is going to be a huge year for business networking. So, makes sense, right? And all this great PR for you and your business for a fraction of the cost of a television commercial.
This doesn’t mean that advertising and public relations through Social Media has to cost $70k a year, but for Oregon, it does. Don’t be surprised when you get a friend requested by Multnomah County in Oregon or any of the other Counties around America that have started creating Social Media sites as a way to keep you up to date.
Ali Magnano Director of PR Richter10.2 Media Group www.whywebpr.com
I was just reading several different magazines that all had the same person in each magazine and while reading I thought about the different demographics of each magazine. I was wondering why this particular celebrity was in the magazine I was reading because it didn't seem to relate; and then it occurred to me that the strategy is to gain the attention of every single media outlet and demographic to promote their new and upcoming movie. I realize this may sound like a "no brainer" sort of speak however I hadn't thought of it before. I am now thinking about what a brilliant strategy Hollywood applies to promote their new up and coming movies and how they seem to be absolutely recession proof. Take a look at it yourself and you can start to think about how you are currently promoting your company in comparison to how you SHOULD be promoting your company....on a Hollywood scale!!! Let's look at it for a minute, here are some of the strategies Hollywood applies to promote a new movie:
An article with the lead actor in the movie in every single magazine they can be featured in
Newspaper articles, reviews and advertisements
Billboards
Park Benches
Postcards
TV Commercials
Internet Banners
Websites
MySpace
Facebook
YouTube
Posters on the side of buses
Taxi cab signs on top
Posters in movie theaters
Trailers on every media rich site online
Just think for a second if you didn't think about how much this all costs but what it would mean to your company and your bottom-line. Imagine creating this level of attention and controlling all of these medias to generate interest in your company. This level of promotion would drive in sales and revenue on a massive scale. Now, take a second and look at what you are currently doing to promote your company, really look at it. How are you promoting? Now although you may not be able to afford the same strategy Hollywood applies to promoting new movies, there are ways to gain a massive amount of attention and promote your company online that serve the same purpose and cost a fraction in comparison. While the entire world is going online for everything they need both business and personal, it is absolutely vital to utilize the internet to promote your company and get the attention needed to drive in sales and boost revenue. Take a full Web PR strategy as an example, this can include:
Company blogs
Articles
Web Video
Press Releases
Communication tools
Social Media outlets
Press Kits
RSS Feeds
This is just to name a few, now imagine if your company had a thorough quality Web PR campaign strategy that put your company name in a huge amount of pockets online to dramatically increase attention and actively make your company known which resulted in generating interest, reaches, sales and revenue. What is your online strategy now? Do you have a campaign in place? When there are little or big dips in the economy, the safest path to surviving is to dramatically increase your promotional actions that help to increase your sales actions and steadily increase your revenue. I realize that most people start cutting back and contracting their promotion efforts but those same people typically go out of business all together. From recent news I have read on some of the latest movies, Iron Man ($314M Gross), Indiana Jones ($317M Gross) and Tropic Thunder ($120M Gross), it doesn't appear that the economy has affected Hollywood in any way which leads me to the idea of promoting your company on a Hollywood scale to gain a massive amount of attention and generate interest to drive in sales and run revenue through the roof while sailing your way through the "bad economy" By Robert CornishManaging Director of Richter10.2 Media Groupwww.whywebpr.com
More and more I have been running into clients who are running into problems with their promotional strategies to drive in new business. I spoke to a business owner last week who was spending $5000-$6000 per month of marketing, postcards and radio and is getting little to no return.
I can't help but scratch my head and wonder why anyone continues to pay huge amounts of money on loss leader advertising and marketing campaigns with little to no net results.
The only way that I know of that any sale is made is through generating interest which is the result of being able to effectively "get in front" of a prospective client either through a phone call, referral, email or in person meeting and introduction. So the idea is, how do you get in front of your target prospects to make an introduction and gain interest in your product or service?
If you really look at it, the majority of all business owner and potential buyers are currently online so this accounts for a massive public to go after. The fact is that the internet is one huge networking and prospecting pool! Why bother looking elsewhere? Your prospective clients are online and the only reason they are not buying your product or service is because they don't know about you yet!
By effectively using the internet in every aspect, you could have more business than you know what to do with. Your problem won't be prospects but how to organize them and service them.
The only two things you should be focused on when it comes to bringing in new prospects to sell are generating massive attention online to promote and gain interest and get your salespeople to sell to all of these prospects!! Simple!
Forget the other options and forms of "promotion", your future clients are online, every one of them. Get their attention and interest them in what you offer and your really won't have a "lack of business" or "lack of sales" problem.
