SEO Training: Intro to SEO

The Basics of Search Engine Optimization or SEO

Key Points:Page 1 of Google

• Most People select websites from the First Page of search results
• The higher up on the page, the better

Bring in “Free” Traffic Using SEO

• SEO: The steps you take to improve your Ranking in the 'free' section of Google
• No charge from Google
• The true cost of SEO is time

Tired of Being Ignored by Google?

• Learn the Techniques to boost your search rankings
• No Magic Bullet
• Like Chipping away at a giant Boulder

Keyword Research

• Learn the specific words your customers use find your site
• Build your most valuable Keywords into your website

Update your Website or Blog with New Content

• Google loves fresh content
• All Google sees is your text or readable content

Encourage other Websites to Link to your Site

• Create more paths for visitors to find your site
• Google treats Inbound links Links as a vote of confidence
• Try to get as many high-quality back-links as possible

SEO is an ongoing process.

• See where your traffic is coming from
• Track which keywords are bringing in the most business
• Continually add new content
• Keep up to date to stay on top

To view a short video on this topic, visit: 

http://searchmarketingvancouver.blogspot.com/2008/05/seo-training-intro....