Search Marketing Vancouver by Richard Neuman

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keyword Research fro SEO

Search engines such as Google, Yahoo, and MSN handle 16 Billion searches each month in North America. These three Internet giants control the most popular websites in Canada. Knowing the terms your customers use when searching for your product or service is critical to increase your Online Traffic.

The Best Keywords may not be Obvious

There are as many different ways to search as there are types of people. The specific keywords and phrases that bring in the most online traffic may not be the ones you first assume.
Keyword ResearchNot all your website visitors become customers. Keyword Research helps you discover the most valuable keywords for your website. Not just the terms that bring in the most online traffic, but the ones that bring in the most business. 5 Ways to Find the Best Keywords
1) Listen to Your Customers

• Learn their vocabulary
• Understand how they think
• Find out what motivates them

It’s about knowing which words will grab the attention of the visitors you're trying to attract. 2) Ask for Suggestions.Your sales staff and CSR's speak with your customers every day. Ask your employees who have direct contact with your customers which terms your customers are using.
3) Google AnalyticsGoogle Analytics can reveal the most common keywords visitors are currently using to find your website. An excellent starting point for further keyword research.
4) Keyword Research ToolsTools such as Wordtracker and Keyword Discovery are indispensable to keyword research. I use a free keyword tool called Web CEO. Enter a keyword for your business and the tools will suggest a list of related keywords. They will then tell you the number of searches for that keyword in the past 24 hours, as well as the number of sites currently using that keyword. The less competition there is, the greater the chance of generating online traffic.
5) Google TrendsEnter your potential keyword into Google Trends and you'll see whether a keyword is rising or declining in popularity over time.



The search term SEO has been steadily rising in search volume since 2003. The term World Wide Web has been steadily declining.
Ready to SEO!

Incorporate your keywords that bring in the most online traffic into both the content and structure of your website. Title tags, headings, internal links, inbound links, Alt-tags, are just a few areas to include your keywords.

 

Additional Resource:

Training video on Keyword Research

 

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SEO Training: Intro to SEO

The Basics of Search Engine Optimization or SEO

Key Points:Page 1 of Google

• Most People select websites from the First Page of search results
• The higher up on the page, the better

Bring in “Free” Traffic Using SEO

• SEO: The steps you take to improve your Ranking in the 'free' section of Google
• No charge from Google
• The true cost of SEO is time

Tired of Being Ignored by Google?

• Learn the Techniques to boost your search rankings
• No Magic Bullet
• Like Chipping away at a giant Boulder

Keyword Research

• Learn the specific words your customers use find your site
• Build your most valuable Keywords into your website

Update your Website or Blog with New Content

• Google loves fresh content
• All Google sees is your text or readable content

Encourage other Websites to Link to your Site

• Create more paths for visitors to find your site
• Google treats Inbound links Links as a vote of confidence
• Try to get as many high-quality back-links as possible

SEO is an ongoing process.

• See where your traffic is coming from
• Track which keywords are bringing in the most business
• Continually add new content
• Keep up to date to stay on top

 

To view a short video on this topic, visit: 

http://searchmarketingvancouver.blogspot.com/2008/05/seo-training-intro....