Self Publishing & Book Cover SEO

Book Cover Copy, Self Publishing, and SEO

You’ve spent years crafting your manuscript – now as you prepare to
self publish your book you start to think about the cover. Often times
authors think more about their book cover design than they do the book
marketing cover copy and back cover flow. Yes, a great cover helps your
book sell – however, in the day and age of the ‘dot com’ bookstore,
cover copy is more important than ever. The great thing about writing
great book marketing cover copy – and setting up the flow of your copy
on the back cover – is that it’s almost naturally great SEO copy.

Your book’s back cover copy is more often than not also your book
marketing copy that will be used on Barnes&Noble. com, Amazon.com
and all the other ‘dot com’ bookstores. It’s your potential customer’s
first introduction to  your book – and it should be a great experience
for the reader.