Why Would Any Business Professional Agree To Be A Mentor?

Ralph Paglia — Fri, 20 Mar 2009 00:33:02 -0400

Here's a question for you...

The Ten Most Common Ways Car Dealers and Automotive Interactive Marketers Waste Their Search Advertising Budgets

Ralph Paglia — Wed, 19 Nov 2008 00:32:23 -0500

The ten most frequent ways car dealers waste their Automotive search marketing budgets based on Ralph Paglia's personal experience and a blog article referenced in an ADM forum comment by Michael Sweigart on November 12, 2008...

If you are in the auto industry... Do you know about the ADM Professional Community?

Ralph Paglia — Sat, 05 Jul 2008 18:34:40 -0400

How much do you know about the rapidly growing online community of automotive marketing professionals located at www.AutomotiveDigitalMarketing.com?

Did you know there are now over 1010 members on Automotive Digital Marketing Professional Community? Have you reached out to connect with important ADM member contacts by asking them to be your Friend?

Ford Deploys Innovative Program Designed to Drive Increased Investment into Tier 3 Digital Advertising

Ralph Paglia — Fri, 13 Jun 2008 12:48:59 -0400

Ford Motor Company recently announced that they are launching a Digital Advertising Program for Ford and Lincoln Mercury dealers. This program is being timed to correspond with the Dealer Co-Op advertising program that was kicked off in April, 2008. What I find most interesting about this development is it marks the first time a major OEM has taken an effective course of action designed to leverage the buying power of their national Tier1 advertising buys to the benefit of their dealer network's Tier 3 media buying benefit.

How To Set Up Google Business Listings On Google Maps

Ralph Paglia — Wed, 14 May 2008 23:41:05 -0400

Go to the following URL: http://www.google.com/local/add/lookup?hl=en-US&gl=US

The form presented at this URL will ask you for information regarding your dealership, like address, phone number, hours of operation, types of payment you accept and a description of your products and services.

You will then be asked to select the business categories that fit your dealership. You should type in "Automobiles" and Google will list several recommendations.

Ralph Paglia Workshop at 4th Annual Digital Dealer Conference & Exhibition April 21-23, 2008

Ralph Paglia — Sat, 22 Mar 2008 19:24:15 -0400

The conference will be held at the Gaylord Palms Resort & Convention Center in Orlando, FL. For information on attending this event, contact Jan Cobb at: Phone: (678) 936-4009 or by E-mail: jcobb@premcor.net

Kelsey Group Research Shows Dealers Shifting Towards Online Technology for Marketing and Advertising

Ralph Paglia — Sat, 22 Mar 2008 19:17:52 -0400