Fast Company iPad edition promotion


FC Member Blog

The New Approach to business...

BY Paul Barrick | 04-24-2008 | 4:19 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

 I dont know about everyone else but im fed up with seeing these week corporate strategies that are crippling American potential. Im posing a call to new businesses to forge an attitude of differentiation based on providing a quality product with strong marketing and not cater to every whim of every person. Grow a backbone, decide who you want and then dont let the consumer walk all over you. Im a firm believer that if you provide a quality product with smart marketing one will not be subject to the changing gales of the economy or fickle consumer loyalty, but rather will be a business dynamo capable of reaping a torrential windfall of success.