These are the stills from the Harvey Nichols
Spring 08 campaign. The image is clever, kind of, if you want telegraph
to everyone around that your style is so hot no one can get near. Or,
if your style is so toxic it creates a 10 foot radius around you
wherever you are. The British shopping giant explains the campaign by
saying that the 10-feet wide inflatable speech bubbles, especially
built for the house, communicate the irascibility of HN style: it will
literally knock you off your feet. On the other hand, we read a
conversation between Martin Scorsese and Spike Lee in Interview
that suggests that maybe HN is onto something. Spike Lee asks where
Scorsese what he remembers about Frank Sinatra: People wouldn't go
nearer than, like, 10 feet around him. It was like a wall. He just
moved, and the atmosphere moved with him.

 Posted by ModusCouture