We can't say that we've tried Gucci by Gucci, the new fragrance by the Italian fashion mainstay.  But, this much we can say: Gucci has produced two stellar ads for its fragrance campaigns.  For the first ad, Frida Giannini tapped David (Mulholland Dr., Inland Empire, f'ing) Lynch to direct Raquel Zimmerman and a bevy of girls to prance around while Blondie's Heart of Glass plays in the background.  In the second ad, James Franco roams a giant Metropolis-style mansion in an immaculte black skinny suit while the great Roisin Murphy sings a cover of Bryan (another sartorial hero) Ferry's Slave to Love.  Gucci by Gucci, the ad announces.  Sometimes all you need is a name. And a good song.

Posted by Modus Couture