Of Business Blogs and Horseless Carriages

Do you know what cars were first called? Horseless carriages. Quaint, isn't it? But perfectly understandable. Most people still had carriages of the "horsed" variety. It made sense to define the new in terms people were familiar with.

At this point, most of us know by now that a business website is more than just a brochure on the internet. Paper will always be only paper, and there is only so much that you can do with it. But the web is a living medium that evolves.

So why are people still thinking of blogs as "online diaries?"

Now, if you'll excuse me, I need to get into my horseless carriage and go run some errands...