Comparing Conventional Change Management and Change by Design

John Kotter’s revelations in Leading Change—of establish a sense of urgency, create a guiding coalition, empower people to act, and so on—are useful, and they have proven not enough. Organizational change continues to remain notoriously elusive and the missing results and surface level best practices fall short when inevitable challenges arise, or things get messy, in managing change. After all, if organizations and people want to realize successful change, maybe we should expand our thinking in a discipline that is supposed to help them with just that.

I have written before about how well designed change will draw people in and successful change happens by design. That’s really how successful change works, by design.

I’m well aware that design thinking is not the end all to leading change. And, I believe we must start innovating in the field of change management. Take a look at the visual comparison of conventional change management vs. change by design.

If you are inspired to expand on this thinking,  please consider linking it to this post.