Innovation rocks. It rolls. It makes the world go round. Our lifestyles are the result of other people’s efforts to improve the human condition. They mixed ideas and inventions together. They worked hard to create the must-have and often taken for granted stuff that surrounds us.

You have evolution to thank for your opposable thumbs and adorable belly button. And for your amazing brain, with more connections than stars in the galaxy, that has allowed millions and now billions of us to examine our world and seek to make it better. That is innovation and it matters.

Innovation is a fad. It’s a fashion. At least that’s what cynics will say after a few years talking about its importance. After the innovation boom will come the innovation bust. The smart companies will keep innovating and the wannabes will stop. Smart people know the difference between fashion and fact.

Our century’s greatest innovation will be the method of innovation. We are beginning to understand how to increase our ability to improve together. We are learning how to move from individual invention to group innovation.  

This blog shares some of what we have learned about innovation, what it is, how it happens, and how you can increase it. New insights into how our brains work collectively provide us with the opportunity to create the equivalent of a bigger brain, capable of dreaming and working together to make those dreams reality.

If you want to make your world better, this blog is worth your time. If you have have been working with innovation for years, this work will remind you of what you know and still give you new insights. If you want to help colleagues to understand what it takes to move from ideas to insights to innovation, then this is the book that you should buy for them.   Everyone can help. Every kind of intelligence and personality plays a part. Our need for innovation has shifted power closer to the source of that power – Us. We are the future.