The Impact of Game Shows (Part 2)

Greetings One and All!

I hope your summer was fun and prosperous.  Ours was one of the best
on record, despite the economy’s current status.  We were fortunate
enough to have a single client book Game Show America for a series of
seven events across Pennsylvania and New York.  Our client is Northwest Savings Bank
- voted by Forbes as the Most Trustworthy Savings Banks in America. 
The purpose of the events was to launch their new marketing campaign,
“SWITCH” across their entire company.  The employees of Northwest would
all be introduced to the SWITCH campaign throughout the seven events. 
They chose seven strategic locations reflecting their main regions
across Pennsylvania and New York where we could set-up a game show to
help them present their campaign.

One of Northwest’s biggest concerns was consistency.  They wanted to
make sure that the information regarding the SWITCH campaign presented
at each event was exactly the same, so all employees received identical
information.  They also wanted to have a host that would energize each
audience, taking their information and presenting it in a way that
everyone would remember.   Our very own Scottie Parr was selected to be
the host of the shows.  Scott took full command of the stage and  gave
seven over-the-top performances for seven incredibly successful events.

On the technical side of the show - there were a lot of pieces that
needed to be put together to ensure each show ran smoothly.  First was
the audience response.  Every attendee received a wireless keypad so
they could all participate in the show.  The content questions
concerning SWITCH were the same at every event.  As each event was in a
different region, the questions regarding that specific region were
given to us on-site the day of the show.   We also had a Keynote (MAC’s
version of PowerPoint) presentation (GSA supports both MAC and PC
formats) that needed to be region specific for each location.  We also
did a little behind the scenes graphic magic to add that “something
extra” to each event.  Add to that the setup of our sound system,
microphones, contestant podiums, video system, backdrop, and lighting -
and it all sets up in about three hours.  Once everything was ready to
go, we had a rehearsal with each Regional Vice President.

Once the doors opened, it was show time!  Each show was a
spectacular event, educating each audience about the SWITCH Campaign by
providing a fully interactive, high energy game show where everyone got
to participate in the game.  In the end, the biggest reward was the
takeaway by each member of the audience.  They got a close-up look at
all of the elements of the SWITCH Campaign and by participating
throughout the show, had an energetic outlook on how to present SWITCH
to their customers.  The game show was the perfect catalyst to educate
and motivate the employees to carry our their new campaign.

The main reasons a game show truly is the perfect catalyst for a campaign launch:
1) All-inclusive (everyone has the opportunity to play along)
2) Includes company content (we have many different game formats depending on what type of content you have)
3) Multi-sensory (visual, verbal, and tactile) which increases retention
4) Exciting and fun (people love game shows)
5) Competitive (people like to WIN)

In the end, everyone walked away a winner:  the message was well
received; the employees were energized, motivated and enthusiastic
about the new campaign; and everyone had a great time.  Our client was
ecstatic about the success of the events, stating that “GSA exceed
every expectation!”  A very enthusiastic THANK YOU goes out to
Northwest Savings Bank for choosing Game Show America for these events.

That’s all for this post.  Until next time…keep on playing!

Matthew King, President
Game Show America