Greetings Everyone!

It’s been a busy summer for GSA, with over a dozen shows in July and
August.  Somewhere in the middle we had a trip to England…searching for
the right investor to help launch Game Show Britain.  In this post, I
wanted to talk about the Impact of Game Shows at an event.  There are
many types of events where a game show can help create the necessary
WOW to energize and motivate your audience.

Game Shows at sales conferences are always a huge hit.  The reason
that they are so successful in this environment is due to the
competitive nature of the sales reps in attendance at the conference. 
Whether it’s teams or individuals, a game show is the perfect catalyst
to energize and motivate your audience.  By including company content
into the game show, the game educates your audience, increasing
retention of the content you want them to retain.  Game Shows are
tactile, visual, and auditory.  A game show engages ALL of those senses
at the same time, become the ultimate teaching and training tool for
your audience.

Trade Shows are an excellent place to utilize a game show.  In the
past, the trend has been to have a booth at a trade show.  Our clients
have then included the game show in their trade show booths to attract
attention.  While this method is generally very effective, it can be
difficult to “wrangle” participants at a steady pace throughout the
day.  The NEW trend in trade shows has been to have scheduled times for
all attendees to make their rounds through organized presentations with
set time limits for each presentation.  As an example, one of our
clients is participating in a number of “trade shows” around the
country.  At each trade show, they are given a space (generally a small
banquet room) where 20-30 people at a time will view their
presentation.  They have 10 total presentations throughout the day,
each 30-40 minutes in length.  Instead of the same old PowerPoint for
their presentation, they chose Game Show America to produce a short
game show that includes the same exact content from their presentation,
making the entire session 100% interactive and engaging for the
attendees.  The response is incredible!  Attendees absolutely love
participating in the game show, and it makes for an exciting break in
their day from some of the other presentations (which, as you all know,
can be less than stimulating).  In the end, the attendees retain more,
which usually results in a better bottom line for the vendor (our
Client).

Since the beginning of 2009, those are the two main types of events
we have done this year where a game show has made a HUGE impact.  In
the next post (Impact Part 2), I will feature one of our most recent
Clients using a game show for a major campaign launch across their
entire company.  It was a series of seven total events that were
absolutely off the charts!

I am on the road this week, and I will post Part 2 when I get a little downtime.  Until then, keep on playing!

Matthew King, President
Game Show America