Guide to Marketing Information Online: The best online sources even marketers don't know about
| posted by Matt Lee Marketing gets the word out about your company – hopefully in a fun and exciting way. But, as is the case with most important things, you’ll have better luck if you go into it with some background information. Marketing should be exciting, but it should also be well-informed.The Internet is rife with marketing information – from super-high-level industry analysis reports to very specific niche strategy blogs. But you need not slog through it all. Today, we’ll be your guide. Put down those Web search strategies, take your hands off the home-row keys, and let us show you the best the Internet has to offer the marketing industry.
We’ll look to industry surveys to keep you up on industry developments, point out marketing research reports to track and predict industry spending, and highlight agency reports to learn more about successful companies and gain competitive intelligence. We’ll also provide just a sampling of the type of consumer research available online to inform your next targeted B2C marketing push.
Whether you’re a marketer in an established practice, or in a small business striking out on your own into marketing for the first time, these sources will ensure that your next campaign is conducted knowledgeably. Find them at the Hill Library Blog.
