Tamien Bain
has an interesting relationship with the “Golden Arches.”
Fifteen
years ago he walked into a McDonald’s with gun in hand and robbed the place. That indiscretion landed him in prison for a
dozen years.
Now Bain is
back as one of the five finalists in a contest the restaurant chain is running
in partnership with MySpace to create a new jingle for the 40th anniversary
of the Big Mac. This is a wonderful story and a win for everyone involved.
For Bain,
it’s a chance to showcase his musical talent to a large audience with the hope
of jumpstarting a career. In fact, he
has reportedly already hired a public relations adviser.
And for
McDonald’s, this innovative and creative use of social media will now most
likely produce an avalanche of additional media coverage.
Sure, there
will be those that take shots at McDonald’s for allowing Bain’s participation
in the contest. They’re off base. Bain served his time and now he has taken
steps to be a productive member of society.
I am rooting for him…and may even buy a Big Mac!
Finalist in
McDonald’s/MySpace Jingle Contest is Former McDonald’s Armed Robber
TechCrunch
Related Stories: | Topics:Technology, Leadership, Management, public relations, McDonald's, social media, MySpace Inc., TechCrunch.com |
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