Tonight I'm parting with 10 bucks to catch Talladega Nights: The Ballad Of Ricky Bobby, Will Ferrell's NASCAR parody. In mocking the NASCAR industry, the film also pokes fun at its corporate sponsorships -- but not at the expense of such sponsors. In fact the movie is being touted as the best example of product placement and brand integration in a film -- ever.
From what I've seen on billboards, the Web, and in Ferrell's TV appearances and film previews, I'm thinking it just might be a little brand overkill -- but I'm not committed to that opinion just yet.
Related Stories: | Topics:Innovation, branding, Will Ferrell, NASCAR, Ricky Bobby, Business, Spectator Sports Sector |
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Recent Comments | 2 Total
August 5, 2006 at 3:18pm by Owen Lystrup
Because there are so many brands, is it actually poking fun? If it is, does it actually count since they will be getting so much money from advertising?
August 5, 2006 at 6:36pm by Scott Teger
Yeah, if it wasn't a comedy, i think it would be overkill, but the fact that its a borderline joke how integrated the brands are into racing, they kind of get away with it! Would be much more of a challenge to get Nicholas Cage to wear a Wonder Bread jumpsuit in "World Trade Center" without it looking like overkill :)