Last week I read that Anheuser-Busch will launch its own Web entertainment network, Bud.TV, in February. Instead of spending money on loads of advertising next year, the brewer will launch an online network aimed at the 21 to 27 market.
Already on tap, are channels reminiscent of other Web video properties. There'll be Bud Tube, for user-generated video, including homemade ads for Bud or Bud Light, as well as sports, reality, comedy, and happy hour programming.
Is this a sign of what's to come for the entertainment and advertising industries? Will more businesses start bypassing advertising on traditional television and cable networks and opt to launch their own online networks instead?
Related Stories: | Topics:Management, advertising + PR, Anheuser-Busch Companies Inc., Business, Nightlife, Personal Budgeting, Financial Planning |
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Recent Comments | 3 Total
September 12, 2006 at 1:46pm by TomBomb.com
"In the future, everyone will have a television channel."
--Tom Hayes
September 13, 2006 at 12:12pm by Nathan Hughes
Sounds like there are a lot of bigger companies jumping on the bandwagon lately. I have friends here in Richmond, VA at Math Club Productions that saw this coming a long time ago. Kudos to them for being ahead of the curve!
September 18, 2006 at 2:04am by Astralis
That will require a massive user base to sustain the project. I don't see it happening. Most people don't want to create their own entertainment, instead, they want to be entertained. And the creative types will be turned-off by the corporate pandering, despite any good intentions it has. While keeping it open to everyone, they should solicit film school students to submit creative material instead. User-content would be icing.