Fast Company's Most Innovative Marketing Expert Blogs, Part II

Lynne d Johnson — Sun, 13 Sep 2009 14:08:08 -0400

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all she needs to effect whether your products and services do well in the marketplace. Long gone are the 4Ps of marketing, these are the days of the 4Cs, a customer centric approach that includes the customer's wants and needs; the cost to satisfy the customer; the convenience; and communication.

Sorry Jay-Z Auto Tune Isn't Dead, T-Pain Has an iPhone App to Spread It to the Masses

Lynne d Johnson — Fri, 04 Sep 2009 00:16:56 -0400

Jay-Z may have declared the "Death of Autotune," but T-Pain, the King of Auto Tune, strikes back with a new iPhone app that helps anyone sing like him.

In the video below, see artists like Keri Hilson, Soulja Boy, and Akon using the "I Am T-Pain" app to help them sound like him.

Five Incredibly Entertaining Niche Social Networks

Lynne d Johnson — Wed, 02 Sep 2009 17:17:50 -0400

Social networking has completely tangled itself into the fabric of our daily lives, and though Facebook is still de rigueur, people with specific interests and advertisers who want to reach those people are becoming more the norm. For an advertiser, niche networks are like targeting campaigns by demographics.

Can Science Possibly Be Cool?

Lynne d Johnson — Tue, 11 Aug 2009 18:37:25 -0400

Last night in New York, at a TV launch party for Popular Science's "Future Of..." Debbie Myers, Science Channel general manager asked what was missing from science programming.

Fast Company's Most Innovative Marketing Expert Blogs

Lynne d Johnson — Fri, 07 Aug 2009 15:11:03 -0400

Mariah Carey's Imperfect Angel: The CD That Thinks It's a Magazine

Lynne d Johnson — Mon, 03 Aug 2009 19:18:23 -0400

Not to be thwarted by declining record sales, Island Def Jam's top gun Antonio "L.A." Reid is introducing an advertising model into his artists' CD booklets. Starting with the release of Mariah Carey's Memoirs Of An Imperfect Angel, slated for September 15, fans will be treated to a 34-page mini-magazine that will include lifestyle ads from Elizabeth Arden, Angel Champagne, and the Bahamas Board of Tourism, among others.

Electric Motorcycle Competition Revs Up: Zero S Streets Alongside Brammo Enertia

Lynne d Johnson — Mon, 13 Jul 2009 16:51:29 -0400

Just last week, we reported that the Brammo Enertia officially went on sale at a Best Buy store in Portland, but the Zero S Electric Motorcycle--also for urban commuters--wasn't going to be left out. The electric street bike is officially available as well. We took it for a quasi test drive.

Fingerbeat: Turn your iPhone/iTouch Into a Beat Machine

Lynne d Johnson — Sun, 12 Jul 2009 16:43:40 -0400

Fingerbeat, a new iPhone/iTouch app, puts the power of a recording studio in the palm of your hand.

Main Features & Technical Specifications:

Step Sequencer: Making beats is easy as drawing and tapping boxes to generate unique sequences. Each color is associated to each channel type of pad.

The 10 Most Creative People in the Music Biz

Lynne d Johnson — Tue, 16 Jun 2009 09:00:59 -0400

Visions of Shaun White's Fall '09 Line for Target

Lynne d Johnson — Fri, 12 Jun 2009 23:24:36 -0400