There's so much buzz about social media -- it needs to be part of your marketing plan, your company needs to get involved in its own social networking strategy to better serve your customers, and so on. For the amount of buzz, there's been a lot less talk about monetizing social media, or even social media's effect on the Web industry. Wouldn't you like to learn more about the economics behind social media?
FastCompany.com has teamed up with ContentNext to bring you The Economics of Social Media (EconSM), an event that "focuses on business models and deals, as much as the creative process and enabling technologies in the social media ecosystem." The event takes place April 29 at the Skirball Cultural Center in L.A.
Topics range from "Pushing Social Media Boundaries With Marketing And Advertising," to "When SpongeBob Met Social Media: MTV Networks’ Web 2.0 Push." There'll even be a panel on the "Social Video Explosion with Fast Company," moderated by our own Robert Scoble, Managing Director, FastCompany.TV. Executives from CBS, MTV, Disney, and startups like IMEEM and Seesmic, will also speak at the conference. For a full list of speakers, go here.
Friends of FastCompany.com, can save $300 off the $995 registration fee by going to the EconSM site to register and putting in the discount code: ECONFAST.
Related Stories: | Topics:Innovation, Technology, MTV Networks Company, ContentNext Media Inc., Los Angeles, Skirball Cultural Center, SpongeBob SquarePants |
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Recent Comments | 2 Total
April 18, 2008 at 3:43pm by barry hurd
I wonder why the threads here seem to be so quiet? The structure vs content of the FastCompany area here appears to be an obstacle to moving around content.
The media event sounds interesting though, the social media ecosystem is evolving at an amazing rate into millions of different niches. The next twelve months will be a roller coaster of change.
April 19, 2008 at 8:49am by Mark Zorro
Barry, I think the site design is great, the 8 themes idea from Innovation all the way to Work/Life is spot on. While I don't always am in alignment with Francine Hardaway's view of the world, especially our differing views expressed at AlwaysOn about the Kathy Sierra incident, she is spot on about where people are on the social technology adoption curve. The issue I see it here isn't the 8 themes but a poorly thought through HOME PAGE. The flow here as I see on the home page is not set up for invitation, it is set up for our habits to explore the first tab and delegate the remaining 8 tabs to either a specialism or a sub-process. The potential I have seen in Lynne D. Johnson is that she understands the world of music. Yet, my intuition says that she is expending lots of energy on conversation about "social media" rather than observe the flow, from which she will begin to see the musical notes of "new voice". If she related the 8 themes as 8 musical notes, then the first thing I think she might do is get on the phone with Arno Ghelfi at starno.com and maybe say, hey Arni what would FC look like if it had 8 doorways on the home page that take an FC guest to 8 musical notes. (I personally am not an FC Member, I consider myself an FC Guest). Now some will say that there are only 7 musical notes A to G, but then they would be looking at this literally - but the music of "new voice" is not literal, nor is it is mystical, it is the core music of who we each are at our individual essence, or that very music we learn in kindergarten e.g. do, re, mi, fa, so, la, ti, do. From this comes flow and rhythm and that is what my own life is principally about. On the home page I would envision, below those 8 notes (which are doorways of invitation) a vertical tickertape of flowing conversation, so one can see the latest comments flowing in and what subject. Sean Coon has the similar system at the Dotmatrix Project, so no matter how old a post one replies to, a post becomes "alive" it shows up as a recent comment at his site. Then there is an area below that could be about FC's internal team is learning by continuously watching its community and adapting to that music of new voice. One does not need a highly paid consultant invoicing with certitude and "expertise" or attend an elite conference of "social media minds" to lead with "new voice" or understand the power of do, re, mi, fa, so, la, ti, do and how such a home page could generate flow of "new voice" to those 8 tabs. Personally I think content is simply manure for this flow, not the substance we so often exalt and turn into an exhibition of voice or at least another Powerpoint slide. Having said that, I do not wish viewed as a crony with an agenda, for I wish to learn to be a free-spirited individual and such I do not come with a cavaet emptor, but with a simple message - "my journey is today is about observing respect not simply stating that it can be continously learned and improved". One can create huge social media communities by treating people much like sheep, (and that is proven as far as I can see), but one can also narrow expectations and create a smart-space. Either way it is all in the way we personally conduct our music. The social media world is generally following the mindset of a capitalist, when I what I personally respect is the mindset of an entrepreneur. Barry what I am online is a lurker who thinks out aloud online. So I personally welcome hearing one more "new voice" called "BARRY HURD", and give respect to this "new voice", but I don't speak on behalf of FC, only what I believe is "New Voice". I endeavor when I awaken each given day, that there should be music in my own voice and that my voice must remain refresh and new, one cannot do that by turning that voice into content, for IMHO it must turn into work and life, which is growth. One can either process people through a great container of people like Facebook or MySpace, or you one be personally child-like or maturate ones own innovation; and even line up various social containers and hit them "new voice" to see what music is really contained within them. People in social media call that "noise to signal" for people in social media love to wrap labels around cans - but I simply call it music. I am not seeking your agreement here Barry, or have my own voice bounded by a container - my personal balance comes from the relationship between my mind, my heart and my guts. I am simply expressing this note solely from my heart right now, but I am also learning how to balance that with mind and guts - for that is what the word "music" means personally to me, and now I will try once again to shut up and be the naturally endowed lurker that I am and of course, that you Barry do not simply repeat what it is I have thought, that you listen to the greatest music you have, your own "new voice"......M.