Marcom – RACINE, WISCONSIN
North American Marcom Manager
Ref. #0576

Fortune 1000 producer of B2B brand-name products seeks North American Marketing Manager to create communication strategies for North/Latin America and activate global strategies in the region. Division of well-established, market-leading firm with long history. Position is part of Global Marcom team and reports to the head of global marketing.

New CEO has established a marketing focus; global marcom team seen as strategic leaders. Team goes beyond traditional B2B methods and brings a B2C/CPG perspective to their strategies.

Flexible, family-oriented culture with workout facilities on site and strong benefits from first day. Commutable from Chicago or Milwaukee via train; no relocation provided. Potential to telecommute one day per week. Work-life balance important: employees do not run at 150%, but rather consistently and excellently at 100%.

Qualifications:
10 years of progressive marketing experience and B.A. required; MBA a plus. Must have marcom experience in CPG or B2C firm; combo of B2B and B2C acceptable. Need expertise in trade show marketing and social media. Staff and agency management experience necessary. Candidates with independent work style will thrive in this culture, where there is no micromanagement. Superb written and oral communications required.

Responsibilities:
Apply global marcom strategies to the North American market. Prioritize needs and manage regional budget. Modernize and optimize touchpoints, including social media messaging. Work with counterparts in Europe and Asia. Travel internationally a few times per year, participate in international calls frequently.

Division of time:
Manage department, including hiring team of graphic designers, trade show managers, copywriter, project manager and emarketers – 15%
Develop North American strategy and ensure alignment with global strategy – 20%
Enforce global brand and create implementation guidelines. Launch new products, involving advertising, emarketing, social networking and media, and trade shows. – 20%
Measure effectiveness of programs, seek cost-savings – 15%
Manage budgets; select and manage outside agencies – 20%
Other projects as needed – 10%

Please forward your resume as a .doc, with a cover letter including salary information, and state how you fit the specs. Include samples or link to portfolio. Send materials to resumes@lhazan.com, and call 312-863-5401 to follow up. We appreciate your follow up call.