The new commander in chief's not-so-secret weapon proved her power yet again yesterday when Oprah sparked President Obama’s call to volunteerism by backing Starbucks’s new “I’m in” campaign. The initiative promises a free cup of coffee between now and Sunday to anyone pledging five hours of community service before the end of the year.
Starbucks launched the campaign with a TV spot, backed by a catchy tune created specifically for the project by yoga master/hip hop artist M.C.Yogi, who had been recruited to the task by the company’s agency, BBDO New York.
By mid-morning, on the East Coast, more than 600K hours had been pledged to service. Starbucks’s goal is to garner one million hours of service. Oprah urged her viewers -- and all Americans --- to double that goal.
Now, let's put her to work on fixing the economy.
Related Stories: | Topics:Design, fashion design, web design, community service, graphic design, Oprah, product design, Starbucks, Information Design, M.C. Yogi, Oprah Winfrey, Starbucks Corporation, BBDO Worldwide |
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Recent Comments | 3 Total
August 3, 2009 at 1:51am by Todd McCalla
Oprah is a powerful force in marketing that will be studied for years to come. She has done some great things and I hope she continues to leverage her star power for more good. Her father lives close to Cool Springs TN , in Brentwood. He has done several great things for Nashville and is a very charitable person.
Todd
Todd
Todd