Quentin Tarantino's cult classic, Reservoir Dogs, with its cast of violent, sociopathic killers with names straight out of a Crayola box--Mr. Orange, Mr. Blue, Mr. Pink--was the inspiration for a 10-pack of rooms at the recently-opened Paradise Tower at the Hard Rock Hotel in Las Vegas. Like skulls stenciled on your bedroom wall? Got that. A bed illuminated by blue neon? Check. Wall-sized images of topless women enjoying a post-coital smoke above the headboard? No problem.
"Everyone
was so afraid we'd look like another Morgans Hotel property," says Hard Rock
CMO Phil Shalala. "But we kept our brand." Indeed.
The ten pool suites in "The Dime" were designed by South African designer Mark Zeff of ZeffDesign and Las Vegas-based designer Mark Tracy of Chemical Spaces to be decadent, party-like-a-rock-star spaces. Each one is outfitted with the accoutrements critical to the life of a hard-partying young music or entertainment industry executive: direct access to the pool, 8-person Jacuzzis, cast iron "Tea for Two" tubs, and iPod docking stations.
The Paradise Tower's penthouse, with its interactive digital pool table and platinum walls and hot tubs, is an homage to the lads from "Entourage."
The Tower is part of a $770M expansion of the existing property, which will include an entirely new, even more upscale building, the HRH Tower, targeted to the hotel's "more seasoned" guests (think: a tired Keith Richards.) It will open in late December.
None of this is so unusual, given Las Vegas' predilection for over-the-top extravagance. What's remarkable is that the project is proceeding at all, given the city's near economic collapse. The words being used to describe what happened to Sin City's economy over the past year have ranged from the crisp and straightforward "brutal," to the flamboyantly hellish "financial apocalypse."
The Fontainebleau and the Lake Las Vegas resort community are in bankruptcy, Echelon Place is dead in the water, and the massive City Center project was the subject of a harrowing rescue.
But, says Shalala, the Hard Rock, buoyed by its blend of music industry guests, and bachelor parties holding fast to the sacred belief in man's god-given right to party, is soldiering on, despite the downturn.
"The only thing down right now is the average room rate," he says. "There's no more $250 rooms midweek."
But revenues from food and beverage, accommodations, and gaming are up 25 to 30% over last year, and the 475-room Paradise Tower is sold out until the end of November. "Our demographic is sick of being told the economy sucks," Shalala says.
The 375-unit HRH Tower Suites will include eight two-story mega-suites. They'll have direct access to the "nudie pool," a European-style pool where swimsuits are frowned upon. If it's too chilly for outdoor bathing, the suites will provide interactive pool tables by Digital Obscura or holograms of women swimming in your own private pool. Blow-up dolls are so 2008!
For those who prefer to enjoy their amusements while clothed, the hotel is developing a real rarity in Vegas--a five acre version of Central Park. With apologies to Frederick Law Olmsted, the place will be short on scenic bridges and leafy rambles and long on motocross tracks and volleyball courts.
For folks who are neither in the Rock n Roll Hall of Fame nor a whiz at craps, we got an exclusive look.
Related Stories: | Topics:Design, Hard Rock Hotel, las vegas, Morgans Hotel Group, Paradise Tower, HRH Tower, Phil Shalala, Las Vegas, Quentin Tarantinoa, Quentin Tarantino, Hard Rock Hotel Licensing Inc., Apple iPod |
Recent Comments | 1 Total
November 20, 2009 at 12:16am by Pepper Evans
Oh yes I saw this. This was featured on TV and gosh, it has elegant custom closets similar to Tampa in FL.