Almost three months ago I interviewed writer-singer-actor Jeff Bowen, whose musical about the making of a musical, Title of Show, was picked up for a Broadway run (see my post here.). Much of his and co-writer Hunter Bell's success, Bowen told me, was due to the pair's self-made marketing campaign on Youtube. The concept: Shoot and launch a web series about taking a small-time festival show to the glitsy epicenter of Manhattan's theater scene.

Title of Show is set to open on broadway on Thursday. The New York Times included a feature on the musical in its Sunday issue.