Fast Company iPad edition promotion


FC Member Blog

Laura Betterly on testing being the key to success

BY Laura Betterly | 10-28-2008 | 8:02 AM
This blog is written by a member of our blogging community and expresses that member's views alone.

So, today, I want to go over something important to your success---testing. There is a lesson to be learned from so called failures. When we fail, we learn a lesson and know what not to do. Enough failures will actually bring about a success. Every play a musical instrument or was part of a play? What made it work? Practice. Well, I hate to tell you, sometimes in marketing, you have to go thru a similar process. You might have to try different copy on a website, different colors, different images, until you get a success. If you know there is a market for what you are selling, it’s just a matter of figuring out the best way to get your target public to act!

 

All too often people get all excited about their own ideas and miss the target by a small margin.  This is not said to invalidate an idea--but in an effort to get the best possible response to it..

 

Until next time!

 PR: wait...
 I: wait...
 L: wait...
 LD: wait...
 I: wait...
wait...
 C: wait...
 SD: wait...